Articles and White Papers

Speaker's Corner: The Opentracker Soapbox

We publish an ongoing series of articles on various topics related to web statistics and website management. The name is a reference to Speaker's Corner in London's Hyde Park, where continuous debate has made itself heard for over 150 years.

The articles cover a range of topics, all to do with website management. The reason for publishing the papers is to answer general questions and requests for advice that we receive. The topics are practical in nature, and the articles meant to provide concrete suggestions. Our goal is to offer advice for managing websites and understanding the nuts & bolts of the internet.

If you would like to see an article on a particular subject that is not covered here, please send us a suggestion.

General definitions and orientation

• Online Advertising Strategies (new)
• You've got data (new)
• 10 Tips To Get Through Tough Financial Times (new)
• Understanding your website and business environment
• Website marketing question worksheet
• Creating web traffic growth
• Buying Traffic - Paid Newsletter Inclusion
• Buying Traffic - PPC pay-per-click campaigns
• Buying Traffic - Purchase of Bulk Clicks
• Choosing Search Terms
• What is Bounce Rate?
• What are Web Metrics
• Hits or Page Views?
• Clickstream Analysis
• Tracking Vs. Log Analyzers
• Hit, Page & Web Counters
• All about Cookies - 3rd Party - vs. 1st Party

Practical advice on applying statistics

• Improve Google Ranking
• Search Engine Optimization
• Website Management Traffic
• Conversion: Roi PPC Advertising
• Building & Measuring Online Community
• Making stats work for you
• Pay-per-click (PPC) advertising and campaign management

Related

• Online Privacy Issues
• Designing an Online Privacy Policy
• w3.org and p3p Standard Privacy Policies

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