Access Facebook user profile data with FB Login
Use Facebook user profile data to populate your analytics reports
Have you ever wanted to have in-depth details about your website visitors or app users?
If your users “login with Facebook” and login to your site with their Facebook credentials, you can access valuable profile data.
In this article, we will discuss and explain two topics
a) How to access Facebook visitor data and
b) How to insert it this data into your Opentracker web analytics reports.
This data is available when a visitor/ user is logged in with Facebook login details.
Q: How does it work?
A: When your visitors login to your site or app with their Facebook identity, you collect user information which you can access via our api. This information can then be shown in the Opentracker reporting system, and populate Visitor Profiles.
Additionally, you can then search through all of your data to match or locate any visitors or variables that interest you.
In order to see what data has been collected for your site, login to http://ot3.opentracker.net and navigate to visitor online and visitor clickstream. Below are screenshots illustrating the example from this article, implemented in the Opentracker reporting system. Please note that the gender has appeared in the visitor profile.
The illustration above shows us Opentracker visitor engagement reporting with clickstream enhanced visitor profile including a visitor gender.
The illustration above gives us two pieces of information: the gender and the login status (login event), derived using a “login with facebook” event.