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How does user-tracking work?

A look under the hood of website traffic data and how it is collected using javascripts and cookies

Technically, Opentracker works like this:

  1. You add the Opentracker javascript to the source code or template of the website pages for which you want to collect visitor statistics.
  2. A user visits your web page(s) for the first time.

    Depending on your site and the user's preferences, a JavaScript is generated and sent to the user’s browser to collect the data you need. A unique cookie is generated for the user and stored on their computer. This is a standard procedure on the internet, utilized by every site that needs to identify a user as a unique person, for example, Amazon.com or Gmail.

    The Opentracker cookie is tracked over long periods of time, which means unique visitors to your site can be identified when they return.
    When a visitor clicks on your site, Opentracker looks for a cookie. If a cookie is found the user is identified as a 'returning visitor' and their clicks are recorded along with any previous visits to show their lifetime clickpath through your website.
     

  3. The information collected in step 2 is pre-processed.
  4. The statistics are updated with the processed data.
  5. All this information is stored in a database on our servers.

    Your statistics are non-public and password protected. You can access them through any internet connection.