Question: Do you need to count a user who clicks across 2 or more domains as a single person, and track their behavior for conversion and attribution?
For example, if you have two websites; one selling hotel bookings, and a second renting cars. Cross-domain tracking is the ability to follow the same user across both domains, and/or through a check-out shopping cart. Another example would be if you sent a visitor from your site to another site via a banner.
Who is interested in this? In your company, it’s probably Marketing who want to know about people signing up, who may originate from different internal sources.
Technically, this is the ability to identify and keep visitor information across sessions AND domains, through to shopping carts - which are often hosted on 3rd-party domains. In jargon, this is known as session attribution data, meaning you can attribute the purchase or conversion to the original source. The goal is to be able to track a single user across two or more domains and count this person as one user / visitor / conversion/ lead, while being able to track their behavior over time.
Benefits of cross-domain tracking:
1. track conversion when visitors are referred from site A to site B, using a link or banner.
2. serve visitor (user)-specific content based on the user history; built from behavior across different website domains.
3. ease of installation: achieve tracking across all domains with a single tracking script
Why is this so special?
Type "cross domain tracking" into Google and you will quickly get a sense of the complexity involved.
And if you have ever tried to implement cross-domain tracking, you will be aware of how challenging it is, until now. We (Opentracker) now put cross-domain tracking in easy technical reach. Google cross-domain tracking solution is complex; and extremely so with 4 or more domains, and changing or updating the system requires engineering skills.
A definition of cross-domain tracking
A domain is defined by it’s name: www.opentracker.net is an example of a top-level domain (tld).
An example of a subdomain is: analytics.opentracker.net
Cross-domain (or sub-domain) tracking is the ability to follow a person (visitor,user) as they click from Domain A to Domain B and be able to identify that person as being the same person who has clicked on both domains.