10 Tips To Get Through Tough Financial Times

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Use tracking and stats to help you during financial downturns.

  1. Use facts and reliable information to make better decisions: how and where to allocate budgets and resources.
  2. Generate growth and remain competitive by knowing exactly what your customers want and need. What are they doing on your site? Respond. Learn what your most important customers are doing focus on serving their needs. Sometimes called finding your niche market.
  3. Focus on your core business in times of consolidation, in other words, learn about and do what you do best.
  4. Do not stop advertising. Do make your advertising more efficient. Cut non-essential campaigns, cut fat, measure, renew and stay lean. Identify strategies that work. Focus on your target audience, pay only for markets and venues that perform.
  5. Determine if times really are tough – study the numbers. Is change really needed ? – maybe your performance is solid and the best advice is to change nothing.
  6. Low-cost access to essential technology. Software-as-a-Service (SaaS) (traditionally known as asp: application service provider) is more cost-effective that running a technical infrastructure because no investment is necessary and the server maintenance is outsourced. Cut expenditure; no investments, no overhead, just the numbers you need to make decisions. Pay-as-you-go. If you don’t make regular use of an application re-evaluate what data you do need.
  7. Develop core in-house expertise: standard SaaS applications can tell you 95% of what a consultant will charge $

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