Track Events & Properties: The Complete Guide to Custom Visitor Tracking
From payments to downloads to scroll depth — learn how to log any event from any internet-enabled device using Opentracker's website tracker API.
Blog & Articles
Articles on digital analytics, visitor tracking, and online marketing.
166 articles · Page 5 of 6
All Articles
Understanding Big Data: How to Unlock Its Value for Your Business
We are entering the second inning of the internet age. Here's a comprehensive primer on Big Data, what it means for businesses, and how to turn your data streams into decisions.
Definitions of Big Data: What the Experts Say
The definition of Big Data is a moving target. We've compiled expert definitions from ZDNet, Forrester, TechTarget, O'Reilly, and more — all in one place.
Goal-Oriented User Behaviour: What Your Visitors Are Actually Trying to Do
After studying traffic statistics across thousands of sites over ten years, we've learned one thing: website behaviour is increasingly goal-oriented. Here's how to use that insight.
Making Stats Work for You: Strategies That Deliver Real Results
Put the information to use. Formulate a goal, benchmark your stats, implement your change, and measure the effects. Here's the feedback process that works.
Star Wars and the Art of Business – Lessons from The Force Awakens
Star Wars and the Art of Life; Lessons from The Force Awakens. Devise good strategies. Measure. Improve and repeat what works.
startup-accelerator-diary-1
In Amsterdam is one of several world-class technology accelerators in The Netherlands. We entered ourselves into the competition earlier a few months ago, and came in the top percentile out of more than 500 companies, securing a p
Postal code reporting improved
We’ve upgraded postal code databases for several EU countries and added Canada.
Visitor profiles enhanced with LinkedIn company info
When information is detected, we are able to enhance visitor profiles in order to bring you a more complete picture of who is visiting your website.Specifically, we are able to provide key details about the companies from which yo
Trendspotting 2014
With increasing data available, the winners will be those who understand the possibilities. Businesses are seeing that, increasingly, there is revenue to be earned through the intelligent use of data.
Mobile Version (Web App) Released
Mobile optimized edition of Opentracker now available.
Do you pass the test?
Take the Opentracker Custom Reporting Pop Quiz and find out – does your analytics system pass the test?
Why is Opentracker so darn good?
If we were still writing press releases, we’d be putting them out a few times a week.
Why is Opentracker So Darn Good?
New features, improvements and state-of-the-art technology. Here's why Opentracker is moving fast and releasing new features every two weeks.
Location ‘Unknown’ significantly reduced – accuracy increased to 97%
With the addition of a second location database we have effectively reduced the number of occurrences of Location Unknown. A failover component has been introduced.
EU Postal Codes added
As of June, 2013, we’ve added Postal Code (ZIP code) database information for six EU European Countries;
CAO: Chief Analytics Officer
This is just to get you thinking about what’s coming in the next couple of years so that when the CAO shows up in town, you’ll recognize that person and be able to take him or her on.
AWS Power Outage – how to stay up when an EC2 datacenter goes down
Server issues impact our ability to provide services. Our work to safeguard against catastrophic events has led us to build the distributed data-driven architecture described below. The result is the failsafe qualities which are n
Top Sites feature in Safari loads website repeatedly
We’ve noticed that the Top Sites feature in Safari sometimes generates a pageview when Top Sites are displayed. We confirmed this by noticing that we were “generating” visits and pageviews (clicks) to a site that we were not visit
Lead Generation Reporting
“Mail me a list of all companies who visited my website every week.”
Getting your app accepted in the apple app store
Ok, so obviously it’s harder than it sounds. There are more than one hundred official reasons why your app may be rejected. On the other hand, it’s very similar to Google’s PageRank guidelines, which have been very transparent in
Beautiful PDFs – 4 of them. An overview of solutions & technology on offer
We have built and published 4 double-sided PDFs that summarize our most recent contributions to the field of website and mobile app tracking.
The Problem We Solve – 1 million apps and growing
There is a tremendous amount of programming going on in the world. As we saw at The Next Web conference last week – there is no shortage of inspiration and new ideas. App production is growing exponentially. The challenge is to en
Unlocking the value of data
A recent article post on the BBC could have been written about Opentracker and the technology we have spent the past year developing. The piece, entitled ‘Data wars: Unlocking the data gold mine’ was written by Mike Lynch and ran
Total Engagement in a Nutshell
Today we officially released Total Engagement. You can read the press release here.
Evolution and the Rules of Engagement; from Clicks to Events
Engagement patterns are changing and so is the way that we measure and report them.
App Analytics – Usability & Definitions
When we say that we have built Mobile App Tracking – that can raise some questions. Definitions are needed.
Opentracker at The Next Web – Mobile App Tracking
From April 25-27, 2012, the annual Next Web Conference will take place a few hundred meters from our Amsterdam office. The next web has a packed agenda as usual. We’ll be there in person on Thursday 26 April the whole day. We’ve o
Upgrading from keystore/keytool to Tomcat Native APR with OpenSSL
Upgrading from keystore/keytool to Tomcat Native APR with OpenSSL
Amazon Load balancing issues
As we move a greater number of services towards the cloud (Amazon Web Services) we pioneer our way into an brand new universe of opportunity. We also come across technical issues for which no documentation exists on the internet (