The Customer Is King – Busting the Myth
If you're not thinking about your customer's journey you risk a sub-optimal customer experience — and your bottom line. Here's how to identify and avoid bad clients.
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Articles on digital analytics, visitor tracking, and online marketing.
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3 Customer Metrics That Increase Profits
Remember that first sale? The hard work to make it happen?
How To Drive Business Performance Using Customer Journey Analytics
Want to get more profits by focusing on the Customer Journey?
5 Mistakes Your Business Should Avoid When Understanding the Customer Journey.
If you’re not thinking about your customer’s journey you risk a sub-optimal customer experience. This translates into risking your bottom line.
How Can Understanding Customer Journey vs Buyer Journey Affect Your Bottom Line
The difference between Customer Journey vs. Buyer Journey can best be summed up as: The difference between Attraction and Retention.
How does deeply understanding your customer’s journey unlock revenue?
Businesses are spending more on promotions than ever before, but most struggle to know what actions to take and where to focus their efforts.
Why do some video advertisements perform better than others?
Video marketing is a great tool for promoting your brand or business. In fact, 87% of video marketers agree that video gives them a positive ROI. However, this isn’t true for all video ads. Some don’t hit the mark and brands end u
Challenges All E-commerce Sites Face and How to Solve Them
Despite fierce competition, e-commerce sites tend to encounter a common set of challenges, especially when not properly planned and executed. Some site owners are so overwhelmed by these issues that they decide to suspend operatio
How to run a facebook ad
Simply put, FaceBook Ads are a form of publicity for your brand, product or service. They are a social media tool used to reach the audience on FaceBook and, if you so wish, Instagram.
How To Run Google Ads
Google Ads, formerly known as Google Adwords, is an online advertising platform. Google ads can work for any product or service because people search Google for almost any and everything.
Marketing campaigns: Creating highly effective promotions
This is the ultimate guide to crafting online marketing campaigns that converts traffic to clients. This article is written to get you high ROI from organic and paid marketing.
Marketing Campaigns: Creating Highly Effective Promotions
The ultimate guide to crafting online marketing campaigns that convert traffic to clients — with high ROI from organic and paid marketing.
User Engagement Metrics – What They Are – Why You Need Them
Do you ever wonder if your product or service would sell? Do you ever wonder whether your audience will find your products valuable?
A Modern Customer Profile Template For Smart Businesses
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Improve Google ranking and PageRank
At the moment, Google is by far the most popular internet search engine in the world. At the time of writing, Yahoo is the second largest, it takes over a majority of remaining smaller engines (Inktomi.com, Altavista.com, fastsear
How to write a Privacy Policy For Website
In this article you will find steps and information on:
5 Key Email Marketing Statistics for 2020
If you want to improve your business, you need to look at email marketing statistics. Doing so allows you to see how customers feel, what they want, and you can learn how to adjust your business to their needs. From mobile usage t
Choosing Search Terms
Search terms, also referred to as keywords, are the words, terms, and phrases that visitors use to find your site.
Active Users: How To Measure It (and everything You Need To Know).
Active users are the unique users that visit or interact with your website or your app (by using one or more of its available features) over a given interval.
The content Promotion Plan for 2020
It’s easy to overlook the importance of content marketing, but even the most interesting and relevant content can’t succeed without a strong promotional plan. The best content marketers are always looking for ways to improve visib
5 Powerful Ways to Combine Social Media and Email Marketing
Social media and email marketing provide businesses with opportunities to promote, interact, and share information with customers. Companies can use different methods, such as an email list, to combine both of these networks toget
The Best Practices Based on 2019 Email Marketing Metrics
Marketers can only make improvements if they take the time to assess the effectiveness of their previous campaigns. This is where email marketing metrics enter into the picture.
Pay-per-click (PPC) advertising and campaign management
Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet. As of May 2009, the three largest players in the market are Google, Yahoo, and Bing.
Top 5 Reasons Churned Users Leave And Smart Ways To Stop That
90% of buyers abandon a business after they experience bad customer service.
How to Calculate Churn Rate: A Comprehensive Guide
But it’s something no SaaS or subscription business can escape. You have to know how many customers leave at some point — so you can determine why there is a problem and if the effort to fix it is worth the effort.
What is Customer Churn: Analyse Why Customers Leave
“Customers don’t use more than three months with us; what’s happening?”
7 Powerful Customer Profile Templates For Your Marketing Campaigns
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Why We Need Psychological Research based on Big Data
In this article, we will talk about why Psychological Researchers should rely on Big Data more often than traditional Research methods. Additionally, we will also look at:
Here’s How Companies Use Data Science To Launch Product Campaigns
In this article, we’re going to look at data science and its applications in the marketing industry- specifically in developing and launching campaigns. Additionally, we will also learn about:
What are UTM Parameters and How To Implement Them Easily
A: Using UTM tags will allow you to capture information from ALL your incoming traffic campaigns and put it directly in your traffic reports. Conversions, sources, returning visitors, etc. So you can get a complete insight.In this