Opentracker features

Turn visitor activity into clear decisions

Explore the tools available in Opentracker. More features will be added to this list one by one.

IP Tracker

Look up IP details and understand the location, organisation, connection, and other signals behind a visit.

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Conversion Reporting

Connect traffic sources and campaigns to sign-ups, enquiries, orders, purchases, and other meaningful actions.

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Search All Visitor Data

Search across complete visitor and traffic history to find people, companies, pages, campaigns, locations, and actions.

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Real-Time Reporting

Monitor visitor activity minute by minute, follow emerging trends, and respond while campaigns and content are still active.

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Website Tracker: Events & Properties

Track button clicks, video plays, purchases, downloads, and custom actions with the properties that give each event context.

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Company Identification

Identify the companies, universities, and organisations visiting your website, then follow their activity and engagement.

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Track Unique Visitors

Follow individual visitors click by click, review complete visit histories, and understand how each person navigates your website.

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Audience Segmentation

Group visitors by behaviour and purchase activity so you can deliver relevant campaigns, cross-sells, and customer experiences.

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IP Address to Geo Location

Turn visitor IP addresses into useful country, region, city, network, company, and location context.

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Cross-Domain Tracking

Connect one visitor's journey across multiple websites, campaign pages, and externally hosted checkout flows.

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Visitor Labeling & Tags

Add names, email addresses, companies, and other details to visitor profiles so you can identify and follow valuable leads.

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CRM & Integration API

Read and write visitor data, send engagement details into your CRM, and create custom reports and integrations.

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