Buying Traffic – PPC Ad campaigns
Perhaps not a surprise, but our research has led us to believe that PPC is the “safest” way to get targeted traffic, as you have a high level of control and accountability.
Blog & Articles
Articles on digital analytics, visitor tracking, and online marketing.
166 articles · Page 4 of 6
All Articles
Clickstream or clickpath analysis
In this article you will find discussion and technical definitions of:
How to Buy Traffic
We discuss 3 ways of driving traffic directly to your site, and present our findings.Part 1 talks about paid inclusion in newsletters, and ads / banners on tech & marketing sites.
Making stats work for you
Executive summary: in a nutshell General introduction: decision-making based on stats Getting traffic to your site Converting traffic: desired outcomes Act on your stats: examine and improve flow
Paid Adwords & free Google traffic
Everyday your site gets traffic from Google. The problem is how to tell whether the visits are paid adwords clicks or referred from free organic results.
Search Engine Optimization
Search engine optimization (SEO) is the process of making your website easy to find on the internet. This is done by optimizing your site for the search engines that people use to surf the internet. A well optimized site can draw
Tracking vs log analyzers
In this article you will find technical definitions of:
Using Statistics for Website Management
The question raised an interesting point: the purpose of a website tracking system. The point of using a visitor tracking and website stats program is to aid in the process of website management and decision-making. A good web met
Website Market Position
In part one of Change Creates Growth we promised practical tips for increasing traffic in current internet conditions (characterized as Web 2.0).
Website Market Worksheet
In the spirit of “Your Website is a Business” we have compiled a list of the best resources we could find on subject of practical ways to increase traffic covered in the article Website Market Positioning. Here is a worksheet you
1-click User-Tagging
1-click User-Tagging S
Big Data Orientation
Ownership of dataSome helpful terminology:3V’s: volume, velocity and variety.4S’s: source, size, speed, and structure.Why are we talking about this & what questions should I be asking?Where is all the data coming from?Conclusion:
Complexity and Real-time search
Crossing the street in the city is an example of complexity.
Introduction to Big Data
We’ve published a two-part article called Understanding Big Data. Please click on the titles below to be taken directly to the articles.
New Feature. Universal search – starting with search top pages.
Opentracker users can now see a Search field in the Top Pages report. This is a “universal search,” kind of like a google search, but through Opentracker.
New Report added - Custom events
You can write information to your database in Opentracker, by sending us any event you want to report on.
Online Privacy Issues
We receive many questions asking us about what tracking services can and can’t do, questions about ‘online profiling’, ‘digital blueprints’ and leaving a ‘data trail’. We are also posting numerous articles on the site explaining w
Populate your CRM with individual visit data
We’ve got this really nifty API which opens with Hello World! (The same historic text runs across our ultra-cool business cards: see below for some eye candy)
Show me all Single Girls using my App on an iPhone.
Q: What is segmentation: A: Segmentation means categorizing your audience. You collect data and segment or slice it in to different categories. Segmentation is also referred to as filtering.
Social Media Advertising
There is a tremendous movement towards advertising and presence on social media platforms. Facebook recently announced a billion monthly users who have generated more than a trillion likes. Read the BBC story here.
Understanding Big Data
Wiki tells us: “In information technology, big data is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.”
Updating, Redesigning Or Migrating Your Website Without Losing Analytics
Every website goes through changes periodically. You can update sections, do a complete redesign, or you can transfer your current website to a new platform or content management system. When doing any of these things there are a
Use Case – using OT to understand your clients
Case Study for Opentracker Custom Reporting Using the Opentracker Big Data service to get a better understanding of your clients.
Web Metrics 101
In this article you will find discussion and definitions of:
Why do I need a website tracker?
A good tracker will show you, to the click, exactly what happens on your site.
Access Facebook user profile data with FB Login
Have you ever wanted to have in-depth details about your website visitors or app users?
Definitions of Big Data
In order to make it possible to follow the discussion, as it evolves, we see have started a list of definitions, as we read them on the internet.
Goal-oriented User Behavior
Take-home message: visitor website behavior is goal-oriented. People who visit websites are usually trying to accomplish something. Your job if you work on a website is to facilitate this. There are some essential questions to ask
Hits or pageviews?
To increase reliability we use first-party cookies, which means they name the site where the visitor is browsing.
Cross-Domain Tracking: Follow Your Users Across Every Touchpoint
Do you need to count a user who clicks across two or more domains as a single person? Cross-domain tracking is the ability to follow a user seamlessly — and Opentracker has it automated.