What Are UTM Parameters and How Do You Use Them?
Learn how UTM parameters identify campaign sources, channels, and content so you can compare marketing performance and understand what drives results.
Blog & Articles
Articles on digital analytics, visitor tracking, and online marketing.
166 articles · Page 3 of 6
All Articles
The Surprising Way Data Science Helps in Cancer Research
In this article, you will learn about data science and its effects on cancer research. In particular, you will learn about:
Data Science in the Travel Industry
This article will focus on the use of data science in the travel industry. You will also learn more about:
How Data Science Is Revolutionizing the Music Industry
In this article, we will discuss how data science is changing the game in the music world. You will also learn about:
How Big Data Is Transforming the Aerospace Industry
This article provides information on the aerospace industry and how it is making use of Big Data. Additionally, you will also learn about:
How to Use SEO to Improve Your Website’s Ranking
This article contains background and practical advice for improving your website ranking. If you read this article you will learn about what you can accomplish with a better ranking. We also cover:
How to Use an Email List for Business to Your Advantage
What will you learn if you read this article?In this article we explain a bit about the history of email lists and newsletters. We explain the role they play. Perhaps more importantly, we have reviewed Industry literature and coll
How to create awesome content that resonates with the reader and brings in a lot of traffic
As a business, you have a story to tell and this story telling in the digital age is labeled as content creation. It’s content with a purpose. Good content engages with the reader and creates traffic to your site; traffic that lea
5 social media trends to watch out for in 2020
Ever since the world went digital two decades ago, businesses are still trying to figure out how best to leverage the power of social networks in the cyber world to engage with their customers.
Data Analytics can help grow your business:A low-down on growing your business in the cyber age.
C-suite executives of Fortune 500 companies have the luxury to tackle one business problem at a time. They usually have billion dollar budgets, an army of managers and other levers at their disposal. Lucky for them, because they a
Three Examples of Business Models Based on Innovate Technology.
Welcome to the 2nd part of the previous blogpost : The Secret Sauce That Could Help Your Business Grow where discussed about why some businesses are better than others.
A sneak peak at increasing sales by 30% and much more
From time to time, every CFO or HR personnel has had to answer a perplexing question: What is the ROI here? Am I getting the best bang for the buck?
Increase Your Revenue by 30% with Data Analytics
Big Data will be the next oil powering our industries. Companies that mine it intelligently — like Amazon and Google — are already seeing 30%+ margin improvements.
Queries, Keywords and Search Terms
In this article we discuss the loss of search terms, explain the current relevance of queries within Google, and outline our current strategy for building content based on focus keywords. November 2017.
Too much CRAP – Big Data is here to stay
That pretty much sums up The Age of Big Data in which we now find ourselves. Organizations that learn how to make use of the data will prosper.There are datastreams being generated by all the ways we are connected to the internet.
Buying Traffic – Bulk Clicks
Part 3 of a 3-part article on lead generation and how to buy traffic. We discuss 3 ways of getting traffic directly to our site, and share the results here.
Creating website traffic growth
Given a constant environment, website traffic will remain unchanged unless you take action. Looking at stats for thousands of sites over the years has taught us a lot about visitor traffic. The key point to remember with respect t
EU Cookie Law Confusion
As you can imagine the legality surrounding the interpretation and implementation of the law is complex. As a tracking company, we are doing our best to keep abreast of developments. One of the factors complicating the situation i
Track user logins
Did you know that you can send us a signal whenever a person logs in to your website; their email address, user name, account details, loginID, etc?
w3.org and p3p standard privacy policies
p3p Standard Privacy policies created by W3.org and implemented by Internet Explorer
Why Telecommunication Industry Needs Big Data
In this article, we will talk about why telecommunication industries need to use Big Data to compete with other giants entering the market. Additionally, we will also look at:
Why Your Search Terms on Google Don’t Show Up, and What You Can Do About It
There used to be a time when it was possible to log into analytics tools such as Opentracker to see a wealth of data about keywords; specifically, the keywords people used to find your website. With this information you could then
Why Telecommunication Industry Needs Big Data
A McKinsey report found that telecom companies using Big Data saw profit margins rise by at least 10%. Here's why the industry can no longer afford to ignore it.
Online advertising strategies
Specifically the following topics will be visited:
Social Media Advertising: Measuring What Actually Matters
More than 20% of US online advertising is now on social media. But likes and followers are tricky to convert to revenue — here's how to approach it with measurable goals.
Building Online Community
A How-to Guide: Using webstats to build online community
Scalable Analytics; High Traffic Website Measurement
Now available: Real-time high volume traffic reporting. Think hundreds of thousands, millions of visitors and page views! We have made our Most Popular Pages report on-demand.
Bounce Rate and Click-through Rate
In this article you will find discussion and definitions of:
You’ve Got Data – PPC Search Terms
The internet is built on words – here is the data from opentracker reports that we would like to highlight:
10 Tips To Get Through Tough Financial Times
How can you see where you are going if you can’t see?