Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

Content Promotion Plan for 2020

Marketers can only make improvements if they take the time to assess the effectiveness of their previous campaigns. This is where email marketing metrics enter into the picture.

Read More »

Choosing Search Terms

Choosing Search Terms Start your free, no-risk, 4 week trial! Track your visitors now In this article you will find information about: Search Terms and Best Strategies for Choosing Terms and Keywords The importance of choosing  Opentracker Search Term tracking the right search terms & keywords How to choose search terms The role of words & language in your website Search terms and Search Engine Optimization (SEO) Improving your traffic by choosing the right terms Paying for keywords & search terms Tracking individuals by search term with Opentracker Search term pay-per-click (PPC) & ad campaign management Search term keywords e.g. www.google.com/help.html Search

Read More »

Pay-per-click (PPC) advertising and campaign management

Start your free, no-risk, 4 week trial! Track your visitors now Pay-per-click (PPC) advertising and campaign management Summarized overview Questions and subjects discussed in this article: definition: PPC campaign definition: impressions PPC market leaders: what and where to buy clickstream analysis and keyword selection cost-per-unit and what you should expect to pay how to evaluate the traffic you purchase the difference between quality and quantity importance of conversion rate metrics PPC advertising Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet. As of May 2009, the three largest players in the market are Google, Yahoo,

Read More »

5 Reasons Why Churned Users Leave

90% of buyers abandon a business after they experience bad customer service.
Another study reveals 82% of customers have left a company for the same reason.
Paid users won’t leave simply because they experience some problem with your product. Instead, they’ll contact your support. That’s the logical next step after facing a problem as a paid user.
In this article, we’ll be giving away examples and describe best practices to save you time and be more effective in implementing your marketing and sales campaigns.

Read More »

What Is Churn Rate? Define and Calculate Churn Rate.

Calculating churn rate can be intimidating.

But it’s something no SaaS or subscription business can escape. You have to know how many customers leave at some point — so you can determine why there is a problem and if the effort to fix it is worth the effort. Learn about the methods to calculate churn.

Read More »

7 Powerful Customer Profile Templates For Your Marketing Campaigns

Why are customer profiles critical? They’re super important! But can’t you spend your time better than designing completely new customer profiles?
In this article, we’ll be giving away examples and describe best practices to save you time and be more effective in implementing your marketing and sales campaigns.

Read More »