Opentracker
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About Opentracker

Hello World,
We Love Your Data

Opentracker specialises in tracking and website analytics for businesses that are serious about understanding online customers. We build tools to help businesses make informed advertising and content management decisions.

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2001
Founded
20+
Years of innovation
100K+
Websites tracked
10B+
Data points stored

About Opentracker

Opentracker has been in continuous development since 2001 and first went online with its tracking services in January 2003.

By storing millions of user profiles and clickstreams, webmasters using Opentracker receive access to unparalleled historical visitor data in a concise, user-friendly format. Our flagship service has been continuously upgraded based on feedback from hundreds of webmasters and marketing professionals who rely on Opentracker daily.

The company was founded by our current CEO — an internet entrepreneur with a background in Engineering Management — at the campus of the Technical University of Eindhoven. Together with colleagues in design and communications, they created an innovative way to display real-time website visitors that changed the analytics industry.

Our Specializations

  • Long-term unique visitor tracking
  • Big data and algorithm engineering
  • Individual user-tagging
  • Cross-domain tracking
  • Live clickstream reporting
  • Real-time data streaming
  • Scalable read/write Data-as-a-Service
  • Audience segmentation
  • High volume traffic measurement
Our Mission

Demand Clarity.

As a company, Opentracker aims to provide quality services for people interested in both collecting statistics and learning what to do with that information.

Our goal is to continuously strengthen our leadership role within the field of presenting website traffic data in easy-to-understand graphics. Our technical goal is to make technology perform as an enabler.

As a result, Opentracker.net develops decision-making tools based on app and site usage and event/clickstream analysis. The information is always presented in direct and accessible language.

Global Reach

Tracking visitors from every corner of the world with precision geo-location data

Privacy First

GDPR-compliant tracking that respects user privacy while delivering insights

Real-Time

Live dashboards that update instantly as visitors land on your website

Development Philosophy

We Love Upgrades

Our philosophy: belief in constant development. Continuous integration of feedback and ideas from our users and innovations in our field.

Opentracker has more than 20 years of experience in tracking, data analytics, and statistics innovation. Our hallmark is simple, intuitive, and easy-to-read reporting interfaces combined with powerful and flexible APIs.

Continuously improving since 2001

Recent Developments

  • Total engagement: app tracking added
  • Rebuild of front-end as a showcase for current technologies
  • Deployment to new cloud server park — greatly enhanced processing speeds, stability, and redundancy
  • Design and deployment of new distributed data architecture
  • Release of developer API — direct access to OT databases for optimal publication
  • Back-end rebuilt on new API technology: improved report generation and graphing readability
How We Work

Data-Driven Expertise

Internet business is moving into an increasingly data-driven phase. We focus on technology that lets our users accomplish a broad set of goals with the data we collect. Our development structure has three core areas:

Collecting Data

Our API-model data collection technology can be used for almost anything you can think of — web pages, AJAX events, mobile events, and more. In addition to collecting events, we are pioneering methods of assigning IDs (email, subscriber, etc.) to events and visits. This technology runs in the cloud on a distributed data architecture with infinite scalability, redundancy, and eventual consistency.

Providing Data

Our Web API allows users to gather data straight from our database via JSON or other formats. This simplifies the process of presenting data to clients and setting up automated reporting tools for generating reports based on time interval, custom event, and more. Full API documentation is available at api.opentracker.net.

Presenting Data

Here at Opentracker, we think — and so do our customers — that we're very good at presenting the data clients really need, with a focus on keeping reports simple and intuitive. We're building a complete new reporting interface (based on our own API) with JavaScript-driven tables, clean graphs, and numerous export options.

Signal desk online/Response target · 1 business day

Bring us the signal.We’ll follow it through.

Talk to the people behind Opentracker about live visitor intelligence, customer journeys, account questions, or the next signal your team needs.

Journey stream handoff live

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Sales & Support

One form for every question. Give us the useful context and we’ll route it to the right team.

Live product context

Questions about tracking, journeys, and data quality.

Human follow-through

Your message goes to a person, not a maze.

This helps us keep automated messages out.

Or email us directly at support@opentracker.net

Tracking with context, not noise

Opentracker · visitor intelligence for teams that act

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