Bad Clients
Clients are the lifeline of any business as demonstrated by the adage "The Customer is King" — a corporate mantra that places the client at the center of business success. Prominent gurus encourage businesses to shower their customers with attention and pampering. As a result, most businesses find it hard to say "no". Bad clients can wreak havoc on your business.
The best defence? Ensure that your business is not attracting bad clients to begin with! How? By understanding your online customers' behaviour, making informed business decisions backed by reliable data, and tailoring your marketing and buyer journey to ensure the right message is conveyed to the right audience at the right time.
The "Unreasonable"
Unrealistic expectations or demands. Never satisfied. Very challenging. "Unreasonables" put pressure on your resources and drain morale. Tip: it's important to set realistic expectations in the buyer journey so the potential buyer knows what to expect. Buyer journey insights will help accomplish this.
The "Low-Baller"
Low-Ballers are looking for the lowest price possible. They are not interested in quality or value. Identify your target market's income bracket and ensure that your ads and content target your market appropriately.
The "Flake"
When you're marketing your business, cost-per-click is everything. Avoid attracting clicks from people who are not interested in your product or service. Flakes are time-wasters who click on your ads without any intention of buying anything. The best way to avoid attracting Flakes is to create ads that are relevant and targeted to your ideal buyer persona.
How Opentracker Helps
Opentracker allows you to identify the types of clients who are visiting your website and understand their behaviour in real time. This insight empowers you to optimise your strategy and buyer journey to ensure that you are attracting the right kind of attention from the right people. Bad clients can have serious effects on your business, so it's important to be able to identify them early on.