Analytics – Beginnen Sie mit einer Analyseplattform

Site-Tracking und -Analytik

Datengestützte Entscheidungsfindung
(oder Wer macht was?)

RAZOR FOKUS

Holen Sie sich hochgradig fokussierte Dashboards mit leicht verständlichen Visuals - entwickelt für IP-Tracking und Identifikation.

EINFACHE EINSTELLUNG

Verwenden Sie den Google-Tag-Manager, WordPress-Plugin oder JS, um Dinge einzurichten und Berichte zu erstellen. Get Smart - Los geht's. 5 Minuten Setup.

KUNDENORIENTIERTE

Die Erstellung von Berichten sollte Spaß machen. Planen Sie Berichte, die für Ihr Unternehmen wichtig sind. Weltklasse-Support hat Ihren Rücken.

Opentracker ist ein Business Intelligence- und Analyse-Tool, das alle digitalen Ereignisse und Engagements erfasst, die für Ihr Unternehmen wichtig sind – einschließlich Klicks, Logins, Downloads und Formulare.

Wir setzen seit 15 Jahren Maßstäbe – finden Sie heraus, warum.

Erweitern Sie Profile mit ereignisbasierten Daten

Opentracker hilft dabei, Profile zu erstellen, um die Anzahl der Conversions zu erhöhen, aktuelle Kunden zu segmentieren und zu verstehen, wie sich Ihre Software entwickelt. Verwendet die Cross-Domain-Tracking-Technologie von Opentracker, um Profile für alle Online-Assets in Echtzeit zu erstellen.

Integrieren Sie die Analytics in Ihr Unternehmen

Integration: Unsere API liefert Statistiken, die sich auf das Wertversprechen Ihres Unternehmens konzentrieren.

Echtzeit-Besucherverfolgung

Real-Mit der Zeit können Sie die Aktivitäten auf Ihrer Website oder in Ihrer App überwachen. Berichte werden kontinuierlich aktualisiert und jeder Treffer, Klick, Swipe, Login oder Download wird Sekunden nach dem Auftreten gemeldet. Folgen Sie den Ziel-Conversions und den Sales-Cycle-Aktivitäten, während sie stattfinden. Wir haben vor mehr als 15 Jahren die Echtzeit-Besucher-Clickstream-Berichterstellung eingeführt und sind immer noch führend.

Verlieben Sie sich in unsere FEATURES

Pläne und Preise

Prissättning

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Analysplan och prissättning

Varje funktion finns i varje plan –
Börjar vid 49,-

Prissättning : Börja med en plan – uppgradera eller nedgradera när som helst.

Vi erbjuder prenumerationspaket för alla budgeter. Välj prisplanen som passar dina behov bäst och sparar 15% på årlig fakturering.
Bläddra ner för att se speciell prissättning för nystartade och ideella organisationer.

Detaljer

* Startpaketet är tillgängligt för företag yngre än två år, utbildningsinstitutioner och icke-statliga organisationer.
Varje plan har obegränsad spårning av användare.
EUR 100 per 1 miljon månatliga händelser.
Spara 15% på årliga prenumerationer.
EUR 200 månadsavgift för GDPR-kompatibel analys och implementering.

Webanalyse | Opentracker Analytics

dutch, hotjar

Wees slim. Aan de slag.

Start uw gratis proefperiode

Data analyse gedrag tracken

Voor de dagelijkse optimalisatie van uw onlinebedrijf is een gedetailleerde kennis van het gedrag van uw bezoekers van cruciaal belang.

Neem uw beslissingen op basis van dagelijks herontdekt gebruikersgedrag
Verkeersstatistieken zijn een vorm van directe feedback
Genereer echte marktnummers – geen aannames
Leer van het klikgedrag van uw gebruikers en stem uw site af op hun behoeften
Bepaal het werkelijke klantgedrag en pas uw strategie aan de realiteit aan
Elimineer verkeerde aannames en ineffectieve strategieën
Hiermee kunt u goed geïnformeerde en effectieve marketing- en contentmanagementbeslissingen nemen

Bekijk uw bezoekers in realtime!

Zoek jezelf in de afbeelding voor online bezoekers

= Bezoeker is online =Bezoeker is inactief =Bezoeker is gegaan

Beweeg uw muis over de bezoekerspictogrammen om de bezoekersprofielen te zien

Nuttige features

网站分析 Opentracker分析

chinese (simplified), hotjar

注册免费试用

你的资料：

您在贵组织中的角色：

进行跟踪您的网站

我同意我同意 Opentracker的条件

开始免费试用期

网站分析

加入成千上万的依靠Opentracker的网站来了解他们网站上发生的事情。
Opentracker是一款价格极具竞争力的最佳解决方案，用于跟踪和网站分析。
我们提供最简单，最翔实，最直接的统计解决方案。信息是美丽的和有用的，如果显示技能。
该公司的标志是简单，直观，易于阅读的报告界面
了解为什么我们已经制定了15年的标准。

实时查看您的访问者！

在下面的在线访问者表中找到自己。

= 访客在线 =访客不活跃 =游客已经走了

将鼠标移到访问者图标上查看访问者配置文件

功能

Start trial web analytics

hotjar, searchlight

FREE trial here. Get Smart. Get Started.

Your details:

Your role within your organization:

Your site to track

I agree with the Opentracker terms

Signup to Web Analytics

Web Analytics

Join thousands of sites who rely on Opentracker to know what happens on their websites.
Opentracker is a competitively priced best-of-breed solution for tracking & web analytics.
We provide the easiest, most informative, and straight-forward statistics solution available. Information is beautiful and helpful if displayed with skill.
The company’s hallmark is simple, intuitive, and easy-to-read reporting interfaces.
Founded in 2002. Find out why we’ve been setting standards for 15 years.

See your visitors, in Realtime!

Find yourself in the online visitors table below.

= user is online

= user is inactive

= user has left

Hover your mouse over visitor icons to see each visitor’s profile.

Webová analýza

czech, hotjar

ZDARMA zkušební tady. Získejte Smart. Začněte.

Vaše údaje:

Your role within your organization:

Váš web pro sledování

Přijímám podmínky provozování služeb Opentracker terms

Analýzy webu

Přidejte se k tisícům webů, které Opentracker sleduje a vytváří jejich statistiky a analýzy.
Opentracker je cenově výhodné řešení pro webové analýzy, založené na událostech.
Poskytujeme jednoduché, vysoce informativní a snadno dostupné řešení analýzy Vašich stránek.
Charakteristikou společnosti je jednoduchost, intuitivnost a snadno ovladatelné uživatelské rozhraní.

Sledujte Vaše návštěvníky v reálném čase!

Zkuste se najít v přehledu níže.

= uživatel je online = uživatel je aktivní =uživatel odešel

Umístěte kurzor myši na ikonu uživatele pro zobrazení profilu.

GDPR Compliance

hotjar

GDPR Opt-out page

What Is GDPR (And Why Should I Care)?

General Data Protection Regulation (GDPR) was passed by the EU Parliament in April of 2016. Replacing the Data Protection Directive from the 90s, it’s the biggest legislative change in data Privacy regulation to take place the last 20 years.

In a gist, GDPR was created to standardize data Privacy laws throughout Europe—and to put greater protection on the data Privacy of EU citizens.

If you have implemented custom features or are unsure if you have added non-GDPR compliant features, please request a € 395 one-time fee for a GDPR-compliant quick-scan analysis.

The following shows you how you can implement a gdpr compliant tracking cookie opt-out page.

Want An Opt-Out Page?

An opt-out page is a webpage that sets a cookie created by a website on your browser to block that same website from installing future cookies. The opt-out cookie tells the website not to install other opentracker cookies in the browser. This prevents opentracker from tracking your page visits within a website or among websites within a companies network. The drawback to using opt-out cookies is that they are site specific. They can only block cookies from a specific server and won’t block cookies from other websites. To do generalized blocking, you can manage your cookies via your browser’s cookie settings.

We at Opentracker have developed an opt-out page that you can put on your site to allow your website visitors to opt-out from tracking by opentracker. The html code is displayed underneath:

<html>
 <head>
  <title>GDPR opt-out</title>
  <script src="//script.opentracker.net/?site=www.opentracker.net"></script>
  <script src="//script.opentracker.net/opt-out/script.js" id="opt-out-script" show-account="true"></script>
  <link href="//script.opentracker.net/opt-out/style.css" type="text/css" rel="stylesheet" />
 </head>
 <body>
  <div id="htmlContent"></div>
 </body>
</html>

Understanding The Above Html Code

The first line of code loads the opentracker.net script. The one above is just an example. You will need to use the script that you have implemented in your site. You can got this when you signed up to opentracker, and you can get a copy by logging in and resending your script. It takes the form:

  <script src="//script.opentracker.net/?site=www.opentracker.net"></script>

You will need to replace the site attribute (in this case www.opentracker.net) with your own registered site. Things will not work otherwise.

The next line will load the script and stylesheet to show the opt-out dialog:

<script src="//script.opentracker.net/opt-out/script.js" id="opt-out-script" show-account="true">
<link href="//script.opentracker.net/opt-out/style.css" type="text/css" rel="stylesheet" />

These lines don’t need to change. If you want to style things differently, you can craft your own css file or items.
Take a look at how things look by clicking here for a plain preview of the opt-out form. The html content and javascript needed to opt-out is generated from these files.

You can have the content be generated in your own design by adding these lines of code to a basic page. Take a look at how things look in Opentracker’s website by clicking here for an opt-out form within a site’s design.

Have any questions? Don’t hesitate to contact sales.

GDPR Compliance

hotjar

Opt-out page

An Opt-Out Page

The following html snippet has been added to this page, and allows you to opt out of Opentracker’s tracking cookies.

<script src="//script.opentracker.net/opt-out/script.js" id="opt-out-script" show-account="true"></script>
<link href="//script.opentracker.net/opt-out/style.css" type="text/css" rel="stylesheet" />
<div id="opt-out-content"></div>

Best Way to View Traffic from Different Sources

hotjar, searchlight

searchlight Multi-channel traffic campaign reporting

Multichannel Campaign Reporting for all traffic

See Multiple Sources In One Table

Web Traffic comes from lots of different places. Current favorites are Google Adwords, LinkedIn, Twitter, Bing, and Facebook. Multiple sources are used to generate incoming traffic, most of which behaves differently.

Our job at Searchlight, as engineers specialized in making your life simpler, is to supply you with one web traffic report, in which you can compare all your sources.

A single, easy-to-understand table which displays, for example:

Campaign/ Source	Google AdW/ Singles day	Google AdW/ Xmas	LinkedIn/ Xmas	Twitter/ Singles day	FaceBook/ Interest	Newsletter/ Nurture

Clicks	1,300	2,983	1,200	300	12,392	212
Conversions	25	16	2	15	12	6
% of Total	1.92%	0.54%	0.02%	5.00%	0.10%	2.83%
Date range 1st Jan to now

Spoiler Alert

This technology will capture traffic from all sources across multiple sites, and make your life easier.

Which Traffic Sources Deliver The Best Results?

In this article we discuss how to measure which traffic sources deliver the best results. In other words, how to understand which money is well spent. You might be forgiven for thinking that this all seems very obvious, and while it might seem that way, the process is very complex. Google refers to this as Multi-Channel Funnel Reporting – which requires engineering resources to get it implemented via Analytics.

Until now at least. With this post, we are releasing technology which greatly simplifies the process of combining the measurement of multiple sources to one or more conversion point (different landing pages, or sign-ups, purchases, etc). That means that we’ll give you a table in which you can compare how well channels generate traffic that converts to your goals.

Important Marketing Metrics

Quantity (amount) of traffic generated per source
Quality (conversion) per source
Cost

Bottom line: the goal is to find the best sources for the lowest cost. From a technical point of view, we might refer to omni-channel, or cross-channel attribution rates, sign-ups per channel, roi reporting, campaign performance, and tracking conversion from source.

Examples Of Traffic Conversions From Multiple Sources

Suppose you have a website called http:www.mycoolproduct.com

Now you work to promote the site across different channels – ad campaigns, social, emails.

Let’s say you have 5 different channels (Note: things can get complicated quick, if people move across channels, through time). What you really want to keep track of, is which efforts lead people to (which) conversion events. Perhaps these people end up checking out through https://secure.mycoolproduct.com or https://sign-up.mycoolproduct.com

google.com >>>>>
linkedin.com >>>>>>>>>
twitter.com >>>>>>>>>>>>>>
facebook.com >>>>>>>>>>>>>>>>>>>> all funnels to mycoolproduct.com then further converts to secure.mycoolproduct.com

The metrics we are discussing here will give you an overview of which sources actually led to conversions over long periods of time.

Click here to read about the nuts & bolts of cross-domain tracking. In a nutshell – we can measure the same person, as the same person, through time, from point of origin across websites.

Example Traffic Sources

Examples of different channel sources are: organic and paid search traffic, social campaigns, and email blasts. Technically, the bread-and-butter ways to measure all these sources is to insert UTM tags in all your traffic campaigns and tag your HTML emails.

Examples Of Where To Send Traffic

Typical places where traffic is sent consist of website pages – targeted landing pages, home-pages, and call-to-actions such as sign-ups, ordering, and contact requests. One of the unique selling points we bring to this table is the ability to measure this activity across domains, either from non-secure to secure, or across a network or group of related-product sites.

Compare Traffic From Multiple Sources In The Same Report Table

The pot of gold at the end of the rainbow here is the ability to know for yourself, your client, whoever you need to discuss with, which of your marketing and advertising efforts are working, which need to continue getting your spend, and which are not working as expected. The pain here is the struggle to monitor across multiple channels.

A Solution For Agencies

Does your Digital Agency need to report on Campaign conversion to your clients? What this offers agencies, digital marketing agencies, or otherwise, is the ability to automate client reporting across marketing channels, which is a huge time-saver. Not only time, hours needed to compile reports from multiple sources, but the elimination of human error, and the ability to access the data in real-time. Basically, it means getting all your advertising data on the same page. Result? An overview of all conversions across all sites for any group of products.

Example Questions Which Can Be Answered With This Solution

Which advertising is giving us web conversions.
What is our best referral for conversions and from which advertising campaign are people getting there.
Which ad source is bringing traffic.
Which ad source is bringing the most traffic.
Which ad source is bringing the form completions, sign-ups, orders, and purchases

Easy Way to Increase Conversion for Digital Marketing

hotjar, searchlight

Digital Marketing Analytics made easy

One report for all traffic sources - google, linkedin, facebook, twitter, bing, etc. Automated: save time and compare conversion from multiple channels with ease. Reduce complexity and reporting -show clients end-to-end conversion & attribution

EASY SET-UP

Implement in Google Tag Manager, WordPress or a custom JS tools. Get Started in 5 mins.

RAZOR FOCUS

A conversion dashboard – designed for Marketing Executives and Agencies.

CUSTOMER-CENTRIC

Understand target audiences. Schedule reports with teammates. Dominate the right channels.

Searchlight is a digital marketing tool made for digital marketers. Focus on your audience’s journey and quickly segment the customer based on metrics that are meaningful for your business. We’ve been setting standards for 15 years – find out why.

Get Enriched Customer Profiles
with Event-Based Data

Increase your skills to build customer profiles, segment your audience and compare effective multi-channel conversions. Utilizes Searchlight’s cross domain tracking technology to build profiles across online assets.

Integrate Analytics

Integrate customer data into your business, interface with the tools you use most. Collect metrics that accelerate your business’ value proposition.

Real Time Insights into
the Customer's Journey

Searchlight has pioneered real-time reporting. Real-Time allows you to monitor activity as it happens. Follow goal conversions and sales cycle activity as it happens.

	support@opentracker.net
	Opentracker Torenallee 45 - 7.17 5617 BA Eindhoven The Netherlands

Site-Tracking und -Analytik

Datengestützte Entscheidungsfindung (oder Wer macht was?)

RAZOR FOKUS

EINFACHE EINSTELLUNG

KUNDENORIENTIERTE

Erweitern Sie Profile mit ereignisbasierten Daten

Integrieren Sie die Analytics in Ihr Unternehmen

Echtzeit-Besucherverfolgung

Verlieben Sie sich in unsere FEATURES

IP-Tracking in Echtzeit

Kundendaten

Einfache und intuitive Benutzeroberfläche

Pläne und Preise

Analysplan och prissättning

Prissättning : Börja med en plan – uppgradera eller nedgradera när som helst.

Detaljer

Wees slim. Aan de slag.

Start uw gratis proefperiode

Data analyse gedrag tracken

Voor de dagelijkse optimalisatie van uw onlinebedrijf is een gedetailleerde kennis van het gedrag van uw bezoekers van cruciaal belang.

Bekijk uw bezoekers in realtime!

Gebruikersgegevens verzameld

Nuttige features

Doorzoek alle bezoekersgegevens

Plaats een Tag op uw bezoeker

CRM en integratie-API

Gebeurtenissen en eigenschappen volgen

Bedrijfs-ID

Volg unieke bezoekers

Real-time rapportage

IP-adres bijhouden

ROI en conversie

注册免费试用

开始免费试用期

网站分析

实时查看您的访问者！

收集用户数据

功能

搜索所有访客数据

在你的访客上贴一个标签

CRM和集成API

关注事件和属性

公司识别

跟踪独特的访客

实时报告

IP地址跟踪

投资回报率和转换

FREE trial here. Get Smart. Get Started.

Signup to Web Analytics

Web Analytics

See your visitors, in Realtime!

Find yourself in the online visitors table below.

User data collected

ZDARMA zkušební tady. Získejte Smart. Začněte.

Analýzy webu

Sledujte Vaše návštěvníky v reálném čase!

Zkuste se najít v přehledu níže.

Shromažďovaná data

GDPR Opt-out page

What Is GDPR (And Why Should I Care)?

Want An Opt-Out Page?

Understanding The Above Html Code

Opt-out page

An Opt-Out Page

searchlight Multi-channel traffic campaign reporting

Multichannel Campaign Reporting for all traffic

See Multiple Sources In One Table

****Spoiler Alert****

Which Traffic Sources Deliver The Best Results?

Important Marketing Metrics

Examples Of Traffic Conversions From Multiple Sources

Example Traffic Sources

Examples Of Where To Send Traffic

Compare Traffic From Multiple Sources In The Same Report Table

A Solution For Agencies

Example Questions Which Can Be Answered With This Solution

Digital Marketing Analytics made easy

One report for all traffic sources - google, linkedin, facebook, twitter, bing, etc. Automated: save time and compare conversion from multiple channels with ease. Reduce complexity and reporting -show clients end-to-end conversion & attribution

EASY SET-UP

RAZOR FOCUS

Datengestützte Entscheidungsfindung
(oder Wer macht was?)

Spoiler Alert

Get Enriched Customer Profiles
with Event-Based Data

Real Time Insights into
the Customer's Journey