Definition: cross-domain tracking is the ability to follow a user across completely different domains. For example, if you have two websites; one selling hotel bookings, and a second renting cars. Cross-domain tracking is the ability to follow the same user across both domains. Another example would be if you sent a visitor from your site to another site via a banner.
Who is interested in this? In your company, it’s probably Marketing who want to know about people signing up, who may originate from different internal sources.
Benefits of cross-domain tracking:
1. track conversion when visitors are referred from site A to site B, using a link or banner.
2. serve visitor (user)-specific content based on the user history; built from behavior across different website domains.
3. ease of installation: achieve tracking across all domains with a single tracking script
Why is this so special?
If you have ever tried to implement cross-domain tracking, you will be aware of how challenging it is, until now. We (Opentracker) now put cross-domain tracking in easy technical reach. Google cross-domain tracking solution is complex; and extremely so with 4 or more domains, and changing or updating the system requires engineering skills.
A definition of cross-domain tracking
A domain is defined by it’s name: www.opentracker.net is an example of a top-level domain (tld).
An example of a subdomain is: analytics.opentracker.net
Cross-domain (or sub-domain) tracking is the ability to follow a person (visitor,user) as they click from Domain A to Domain B and be able to identify that person as being the same person who has clicked on both domains.