How to Use SEO to Improve Your Website’s Ranking


This article contains background and practical advice for improving your website ranking. If you read this article you will learn about what you can accomplish with a better ranking. We also cover:

  1. Focusing on a Niche
  2. Title tag and Meta Descriptions
  3. Keyword maintenance


First things first. In order to improve website ranking, you need to make sure that there is more traffic. Traffic means that more people are accessing your website which is great for sales and revenue. But how do you do this?

Everyone knows that improving a website’s ranking is hard work. After all, there are millions upon millions of websites on the internet. However, the amount of people accessing the internet is actually fixed. Not all of the inhabitants of the earth have access to the internet. In fact, the number’s somewhere between one-third and one-half of the population. Then there’s the fact that everyone has their own interests and occupation, and this severely limits the amount of people who’ll be interested in the content you provide on your website. It is a simple economic problem: There is a limited demand but a massive supply of goods. So, what do you do?

How do you stand out in this intense competition?

Well, we have a solution for you which shows results in a matter of days.

Enter SEO – a tool you can use to improve your website ranking.

First Up, What is SEO?

If you didn’t know what SEO is, then you’re in the right place.

SEO standards for Search Engine Optimization.  It’s actually one of the holy grails in internet marketing. It is the science and the art of getting your website a higher rank on search engines. If utilised correctly, SEO can get your website in the first couple of pages in the organic section of the search engine results.

After all, everyone knows that getting onto the first couple of pages of the search engine results pages is what you should be aiming for. Especially because users are guaranteed to click on at least half of the results on the first page alone. This is essentially free advertisement for your website and being high on the search results translates to a higher traffic.

The aim and purpose of SEO is to make your website appear on the first few pages for a bunch of different categories. You don’t want your website to be in one category only. You want it to be in multiple because the more people see your website the more likely they are to click on it.

This is why SEO is so important. It is free advertisement for your website and you know for sure that the audience interested in the products and services you offer on your website will be viewing it.

But how does it do that?

We’re glad that you asked!

What does SEO depend on?

Google has a very complex algorithm which ranks websites and searches that people conduct in order to figure out which website is best to help them find what they’re looking for. There’s a range of things that come into consideration which affects the ranking of your website. Google looks at how many websites link to yours, the quality of your website, the number of people who trust your website based off reviews and reports (usually obtained through Google Analytics which Google also uses), and the relevance of your content (here’s where SEO keywords come in).

You need to tap into the criteria set by Google, and use it to your benefit. That’s what SEO teaches you to do. With that in mind, we can turn to how you can use SEO to improve your website’s ranking. While there are many ways out there which you can use, our tips are a mix of things beginners need to know about SEOs as well as what experts ought to know.

How Can You Use It To Improve Your Website’s Ranking

With that in mind, here is a list of tips and tricks you can do with SEO that will improve your website ranking.

#1: Focus on A Niche

Websites that talk about one particular subject are able to improve their ranking faster than websites that talk about ten different things. It’s OK if you want your website to be about a lot of different things but it’s best to find common ground between the topics. Think of it this way: you want to write articles about computers, mobile phones, video games and movies. They might seem to be completely different things and if you talk about them individually you will see that you don’t get much traffic.

However, if you put them under the umbrella of media entertainment- you’ll find that you can cover them and many other things and also be able to get more traffic. Why?

This is because anyone who’s ever searched media entertainment will be able to view your website because you will be structuring the content in such a way that it will cover everything. If you just have a website that has URL centered around computers but then also talks about mobile phones and video games, people who’re searching mobile phones and video games will not be clicking on your website because to them, you’re a computer expert, what could you possibly have to say about those two things that they don’t already know?

So be thorough and think through the content you want to focus on. Then you can move onto the second tip. 

#2: Optimize Title Tag and Meta Description

It’s very important that your website title tag and meta description are good enough to attract people to them. You need to make sure that they’re grammatically correct, informative and yet appealing enough to make people click on your website. The best way to do so is make sure that you have the perfect title tag that includes the ‘keywords’ i.e the terms people will search when they’re looking up information. Following the previous example of a media entertainment website, you can have a title tag that includes the word media entertainment, computers, mobile phone and more- just make sure it makes sense. Here’s an example.

Say, your media entertainment website’s name is MedEnt. Your title tag should be something like this:

“MedEnt: The Media Entertainment Website You Need To Follow To Get The Latest Information On Computers, Mobile Phones, Video Games, Movies & More!”

Of course, try to keep it as short as possible but it doesn’t hurt if you do make it long- as long as it isn’t ridiculously long.

Similarly, make sure that your meta description gives an accurate description of what your website is all about. Make sure to add the keywords in but it should feel natural and attract the reader. Don’t force a keyword in when it doesn’t make any sense. That will just make the reader think that your website is badly written and they won’t trust it.

#3: Keywords

Last but not the least, be careful about the keywords. Keywords can help your website improve rankings significantly but you need to make sure that they appear naturally. Believe it or not, this article that you’re reading right now has tons of keywords in it. However, we’re positive that you won’t be able to tell exactly how many we’ve used because we’ve made sure they’re inserted in such a way that it feels natural.

On the other end of the spectrum you’ll have websites that have great content but haven’t mastered the art of using keywords to attract their audience. Well, if that sounds like you then you should use Google Search Console. It’s free of cost and once you sign up, you can actually use it to track the keywords used in your website, how many people actually used it and how many clicks you managed to get from them. If you notice that some keywords had a higher traffic rate than others then…. well you know what to do. Use these keywords in your content more often but remember- it should sound natural.


In conclusion, there are various ways you can use SEO to improve the ranking of your website. We’ve discussed them in detail above but the bottom line is that you have to:

  1. Focus on a niche
  2. Optimize your title title and meta description
  3. Use SEO Keywords to generate more traffic

If you’ve got these points down, we’re sure you’ll be able to improve your website’s ranking almost immediately. We hope you found this article useful!

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