Track user logins

Do your customers login to your website?

Did you know that you can send us a signal whenever a person logs in to your website; their email address, user name, account details, loginID, etc? 

... Read full blog post

Startup Accelerator Diary #1

The Rockstart Accelerator

In Amsterdam is one of several world-class technology accelerators in The Netherlands. We entered ourselves into the competition earlier a few months ago, and came in the top percentile out of more than 500 companies, securing a place in the 100-day program.

LeadBoxer is the product that we are developing within the Rockstart program, which utilises the Lean framework methodology.
 

http://leadboxer.com is a new product, utilizing big data technology in order to make anonymous website traffic less anonymous, and function as an essential pre-sales tool. Currently being designed, tested & validated for the B2B market, the product works... Read full blog post

Complexity and Real-time search

There is complexity everywhere.

Crossing the street in the city is an example of complexity.

In the case of Opentracker we are specialised in reducing complexity into useful information.

What have we learned about Big Data? We've learned that the point is not the amount of data, but the way in which you ask the data questions.

In the case of traffic measurement and visitor engagement - there are a few essential pieces of information. The rest is noise if you are trying to answer a specific question about your engagement.

The trick is to eliminate all but the most essential one or two questions. Determine the single most valuable piece of information and enrich it.

That's why we are experts in real-time search.
 

For example, show me all people on my website who are interested in "complexity". If you'd written an article on "... Read full blog post

Use Case - using OT to understand your clients

Case Study for Opentracker Custom Reporting
Using the Opentracker Big Data service to get a better understanding of your clients.

A special thank you to Patrick Crowley, Digital Content Marketing Manager for ePubDirect, for talking with us.

Executive summary: a use case in which a business uses Opentracker to get a better understanding of their clients.

Highlights:

  • The bottom line: OT gives more insight (as compared with google analytics) because of the provided ability to see individual user records.
  • Added value: in this example, ePubDirect has created custom fields for their clients. In other... Read full blog post

Postal code reporting improved

We've upgraded postal code databases for several EU countries and added Canada.

The list of fully implemented postal code data now includes the following countries:

  • US
  • Canada
  • Germany
  • France
  • Sweden
  • Switzerland
  • Finland
  • The Netherlands
  • UK

In this example, you can see data from USA, UK, Canada, France, Netherlands, and Germany, specifically visitors from these cities; Seattle, London, Toronto, Amsterdam, Paris, Montreal, Munich, and Berlin.

Other databases can be engineered and implemented upon request.

Visitor profiles enhanced with LinkedIn company info

 

When information is detected, we are able to enhance visitor profiles in order to bring you a more complete picture of who is visiting your website.Specifically, we are able to provide key details about the companies from which you are receiving traffic.

Some interesting metrics that we can provide include:

  1. website url
  2. number of employees
  3. industry category of the company

In this example you can see that we are presenting information about a visitor from UPS - United Parcel Service.

You can access this information and have it enrich your visitor profile data by enabling the LinkedIn option in your account when you are logged in.

New Report added - Custom events

Custom events are events that you can add
to the Opentracker reporting interface.

You can write information to your database in Opentracker, by sending us any event you want to report on.

Once you have gotten things set up so that you can write custom events to your data, you can generate a report which displays those custom events.

 

Here is  screenshot of a report we generated using data from opentracker.net:

Note: in our example we have added three Properties (custom events) which we named:

  • Web product view
  • Web trial signup
  • Lead Capture product view

These are goals (products and visitors clicking on these products) which are interesting for us as a company. This information helps us... Read full blog post

Trendspotting 2014

How will your business respond
to the increase in available digital data?

With increasing data available, the winners will be those who understand the possibilities. Businesses are seeing that, increasingly, there is revenue to be earned through the intelligent use of data.

Trendwatching. We live in a time of great technical change. Big things are happening, things which can have enormous impact on products, development, and revenue models.

The question to ask is: what are important trends in business sectors that will drastically, disruptively, affect bottom lines?

Trends are important, as are people who have the ability to observe and understand trends. What trends will affect your business or... Read full blog post

Mobile Version (Web App) Released

Mobile optimized edition of Opentracker now available.

We are pleased to announce that a mobile version of our reporting dashboard has been released and is now supported on mobile devices.

 

We have started by releasing the dashboard as the first report optimized for mobile devices. We are currently planning the next feature to enable.

What features should we add next? Please write and tell us what functionality you would like to have on your mobile.

In other words, what would be the best piece of information to access when you are on-the-go, at a conference, or any remote location. Need to... Read full blog post

Email-to-a-friend | Send report as PDF

Send it with 1 click.

With one click, you can now send a PDF of a report from the Opentracker interface to any email address.

Send a copy of something interesting to yourself for future reference, or email to a colleague, friend, client, manager, etc.

Create a permanent record / PDF documentation of anything important.

 

We started by putting this new feature into the Online & Recent visits report.

The next step will be to introduce this technology throughout the whole system. The new feature/ service is powered by technology we developed in our pdfmyurl.com project.

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