How does Opentracker distinguish between new and returning visitors?

  1. A returning visitor is a person who visits your site and comes back after a period of 24 hours has elapsed.
  2. Additionally, we measure visits, a visit is a visitor’s clickstream broken by a ten minute period, (minimum of ten minutes). So you have a cup of coffee, and return to the site, this will be a second visit. Say you go to bed, and you return to the site the next day; you will be a returning visitor.
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