Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

Pay-per-click (PPC) advertising and campaign management

Start your free, no-risk, 4 week trial! Track your visitors now Pay-per-click (PPC) advertising and campaign management Summarized overview Questions and subjects discussed in this article: definition: PPC campaign definition: impressions PPC market leaders: what and where to buy clickstream analysis and keyword selection cost-per-unit and what you should expect to pay how to evaluate the traffic you purchase the difference between quality and quantity importance of conversion rate metrics PPC advertising Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet. As of May 2009, the three largest players in the market are Google, Yahoo,

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Top 5 Reasons Why Churned Users Leave And Smart Ways To Stop That

90% of buyers abandon a business after they experience bad customer service.
Another study reveals 82% of customers have left a company for the same reason.
Paid users won’t leave simply because they experience some problem with your product. Instead, they’ll contact your support. That’s the logical next step after facing a problem as a paid user.
In this article, we’ll be giving away examples and describe best practices to save you time and be more effective in implementing your marketing and sales campaigns.

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3 Churn Rate Formulas To Calculate How Users Leave

Calculating churn rate can be intimidating.

But it’s something no SaaS or subscription business can escape. You have to know how many customers leave at some point — so you can determine why there is a problem and if the effort to fix it is worth the effort. Learn about the methods to calculate churn.

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7 Powerful Customer Profile Templates For Your Marketing Campaigns

Why are customer profiles critical? They’re super important! But can’t you spend your time better than designing completely new customer profiles?
In this article, we’ll be giving away examples and describe best practices to save you time and be more effective in implementing your marketing and sales campaigns.

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Third-Party Cookies Vs First-Party Cookies

Reports and research on the subject of website tracking tell us that the rejection of third-party cookies is growing. Increasing numbers of people are either manually blocking third-party cookies, or deleting them regularly. Learn the ins and outs of cookies.

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Customer Profile Template For Smart Businesses

Smart Businesses & Marketers use customer profile templates. They know customer profiling helps them target their ideal customers accurately. A customer profile template is a document that helps you detail critical information about your target customers.

Frankly, you can’t keep all the helpful info about target customers in your head.

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Why We Need Psychological Research based on Big Data

Psychological Researchers rely on Big Data. There are benefits for using Big Data for Psychological Research, especially in analyzing, detecting and comparing behavioral patterns in social media. Big goals are now being achieved including targeted marketing and political campaigns.

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Here’s How Companies Use Data Science To Launch Product Campaigns

If you have been wondering about how data science can be used to manipulate audiences into buying merchandise, then you’re not alone. Thousands of people ask this question every day and yet, there’s nothing that we really do about it. In fact, in order to make it big and run a successful business you can implement these tricks!

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