Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

Customer Churn Analysis: How to Know Why Customers Leave

Why are customer profiles critical? They’re super important! But can’t you spend your time better than designing completely new customer profiles?
In this article, we’ll be giving away examples and describe best practices to save you time and be more effective in implementing your marketing and sales campaigns.

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How to Calculate Churn Rate: A Comprehensive Guide

Why are customer profiles critical? They’re super important! But can’t you spend your time better than designing completely new customer profiles?
In this article, we’ll be giving away examples and describe best practices to save you time and be more effective in implementing your marketing and sales campaigns.

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7 Powerful Customer Profile Templates For Your Marketing Campaigns

Why are customer profiles critical? They’re super important! But can’t you spend your time better than designing completely new customer profiles?
In this article, we’ll be giving away examples and describe best practices to save you time and be more effective in implementing your marketing and sales campaigns.

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Third-Party Cookies Vs First-Party Cookies

Reports and research on the subject of website tracking tell us that the rejection of third-party cookies is growing. Increasing numbers of people are either manually blocking third-party cookies, or deleting them regularly. Learn the ins and outs of cookies.

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Customer Profile Template For Smart Businesses

Smart Businesses & Marketers use customer profile templates. They know customer profiling helps them target their ideal customers accurately. A customer profile template is a document that helps you detail critical information about your target customers.

Frankly, you can’t keep all the helpful info about target customers in your head.

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Why We Need Psychological Research based on Big Data

Psychological Researchers rely on Big Data. There are benefits for using Big Data for Psychological Research, especially in analyzing, detecting and comparing behavioral patterns in social media. Big goals are now being achieved including targeted marketing and political campaigns.

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Here’s How Companies Use Data Science To Launch Product Campaigns

If you have been wondering about how data science can be used to manipulate audiences into buying merchandise, then you’re not alone. Thousands of people ask this question every day and yet, there’s nothing that we really do about it. In fact, in order to make it big and run a successful business you can implement these tricks!

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The Surprising Way Data Science Helps in Cancer Research

Millions of people lose their lives or loved ones to cancer each year, and while scientists are doing their best to cure it, there has been only limited progress in finding the cure. A lot of reasons why cancer is not detected in its early stages- where most types of cancers are curable- is because of the lack of technology and information available (until now).

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Data Science in the Travel Industry

Our world is all about data; we consume data, share data and analyze data. It does not matter which part of the data industry you fall under, things are changing. Learn how the travel industry is using your data to influence your next vacation destination.

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