Why is Opentracker so darn good?

New features, improvements
and state-of-the-art technology

Opentracker good

If we were still writing press releases, we’d be putting them out a few times a week.

Q: Why is Opentracker moving so fast and releasing new features every two weeks at the moment?
A: Highlights: we rebuilt our core technologies, implemented an API and changed our development methodology. We moved from MySQL to Cassandra, improved search features, and implemented Agile throughout our organization.

Q: What does this actually mean?
A: This makes feature development much easier for us and our customers. Opentracker is better at change than ever; fast, state-of-the-art, flexible, responsive, and industry-standard (Facebook, Google, LinkedIn, Twitter, etc).

Q: What does this mean in practice?
A: We have a greatly increased flexibility, through the means of a web analytics api;
which we use ourselves, for example to provide:

  1. An OT Dashboard
    Click for illustration and description of traffic engagement dashboard.
  2. Universal search: a real-time “google search” through all your traffic/ visitor data, a search bar located on the top of the Recent & Online visits report page.
    Read about and see visuals of “google search” through all your visitor traffic data.
  3. The ability to search for any activity on any page, in the form of a search bar at the top of Most Popular Pages report.
    Read about universal search through top pages feature.
  4. The ability to add any event to your reports (a payment, a download, a scroll down, sign-up, etc) and easily search for any of these events.
    Read about searching for any visit activity.
    Read a feature description about how to search for any visit event.
  5. User-tagging: you can add names, email addresses, login IDs, etc, to the visitor profiles, using manual or automated functions.
    Read about user-tagging: a how-to and see a video demonstration.
    Read a description of our user-tagging feature.
    Read technical documentation about user-tagging.
  6. CRM advantage: user-tagging can be used to create CRM records in your data (client name, company name, size, client login, user-name, visit history, etc).
    Read about using Opentracker as a CRM system here.
    Read a feature description about user-tagging for CRM.
  7. Add Facebook user-data to visitor profiles using the api.

Conclusion: there is a lot of positive change happening at the moment.

The API is also available for you to use, you have complete access to all its extensive functionality.

Extensive (technical) documentation is located in our Docs overview
If you can tell us anything about your needs, we will provide feedback.

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