Traffic quality may (or may not) be defined by how many people bounce off of a site after one or two clicks, or remain on the site. The report contains 4 columns;
Bounce rate of visitors(% of total who bounce away)
Clickthrough rate (% of total who clickthrough(
Whereas ‘bounce rate’ traditionally referred to the number of people who bounced off a website after one click, we have expanded the definition to refer to roughly:
show me how many people bounce off (exit) my site after how many pageviews.
A report which displays the number of visitors who bounce from a site after each pageview. This report shows you how far into your site the average visitor travels, in terms of;
how many pages are viewed and what the clickthrough or penetration rate is X number of pages into a site.