Show me all Single Girls using my App on an iPhone. Start your free, no-risk, 4 week trial! Track your visitors now Data and the Art of Segmentation Based on Social Media Q: What is segmentation: A: Segmentation means categorizing your audience. You collect data and segment or slice it in to different categories. Segmentation is also referred to as filtering. Q: Why is it special? A: Because it is a very powerful (marketing) tool, especially with web and app media that can be adjusted to audience. Additionally both the technology and its presentation are complicated. In this case

Populate your CRM with individual visit data Start your free, no-risk, 4 week trial! Track your visitors now Hello World! We’ve got this really nifty API which opens with Hello World! (The same historic text runs across our ultra-cool business cards: see below for some eye candy) Can I populate my CRM with visitor data? I see that Opentracker has an API which we can access. Our specialty is CRM processes and solutions. Is it possible for us to add a link or function into Opentracker itself? For example, with a click of a button a user can select a

New Feature. Universal search – starting with search top pages. Start your free, no-risk, 4 week trial! Track your visitors now Search for specific pages Opentracker users can now see a Search field in the Top Pages report. This is a “universal search,” kind of like a google search, but through Opentracker. This is something that we have been planning for some time, and are now able to build because we have stepped over to an elastic/ distributed data platform. The result? Everything can be searched in an instant. We’ve started with the Top Pages, where you can search on

  Mobile App terminology Start your free, no-risk, 4 week trial! Track your visitors now App is short for applications We support both ‘Native App Tracking’ and ‘Web App Tracking’ together they make up ‘Mobile App Analytics’. The terminology is defined below. Definition of Native apps Native apps are applications developed for use on mobile devices, written in a native programing language like Java or Object-C Native apps can be sold through app stores like Apple’s Appstore or Google’s App Market. Definition of Web Apps Web apps are applications built with web-standard technology, often optimized for smaller devices, and also

Social Media Advertising Start your free, no-risk, 4 week trial! Track your visitors now There is a tremendous movement towards advertising and presence on social media platforms. Facebook recently announced a billion monthly users who have generated more than a trillion likes. Read the BBC story here. Accordingly, advertising patterns are changing. More than 20% of US online advertising is now on social media. This is unsurprising, as advertising follows people. If the eMarketer figures are to be believed, up to $8 billion will be spent on social media advertising this year. The challenge is to translate advertising budgets and