Show me all Single Girls using my App on an iPhone. Start your free, no-risk, 4 week trial! Track your visitors now Data and the Art of Segmentation Based on Social Media Q: What is segmentation: A: Segmentation means categorizing your audience. You collect data and segment or slice it in to different categories. Segmentation is also referred to as filtering. Q: Why is it special? A: Because it is a very powerful (marketing) tool, especially with web and app media that can be adjusted to audience. Additionally both the technology and its presentation are complicated. In this case
Blog & Articles.
We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.
Populate your CRM with individual visit data Start your free, no-risk, 4 week trial! Track your visitors now Hello World! We’ve got this really nifty API which opens with Hello World! (The same historic text runs across our ultra-cool business cards: see below for some eye candy) Can I populate my CRM with visitor data? I see that Opentracker has an API which we can access. Our specialty is CRM processes and solutions. Is it possible for us to add a link or function into Opentracker itself? For example, with a click of a button a user can select a
New Feature. Universal search – starting with search top pages. Start your free, no-risk, 4 week trial! Track your visitors now Search for specific pages Opentracker users can now see a Search field in the Top Pages report. This is a “universal search,” kind of like a google search, but through Opentracker. This is something that we have been planning for some time, and are now able to build because we have stepped over to an elastic/ distributed data platform. The result? Everything can be searched in an instant. We’ve started with the Top Pages, where you can search on
Mobile App terminology Start your free, no-risk, 4 week trial! Track your visitors now App is short for applications We support both ‘Native App Tracking’ and ‘Web App Tracking’ together they make up ‘Mobile App Analytics’. The terminology is defined below. Definition of Native apps Native apps are applications developed for use on mobile devices, written in a native programing language like Java or Object-C Native apps can be sold through app stores like Apple’s Appstore or Google’s App Market. Definition of Web Apps Web apps are applications built with web-standard technology, often optimized for smaller devices, and also
Start your free, no-risk, 4 week trial! Track your visitors now Online Privacy Issues We receive many questions asking us about what tracking services can and can’t do, questions about ‘online profiling’, ‘digital blueprints’ and leaving a ‘data trail’. We are also posting numerous articles on the site explaining what tracking services can do. Summarised overview of online privacy issues In this article you will find definitions of: Anonymity Merging clickstream data & personal information Personal contact information Personally identifiable information ‘Computer information’ Internet protocol (ip) addresses In this article you will find discussion of: Why did we write this
Social Media Advertising Start your free, no-risk, 4 week trial! Track your visitors now There is a tremendous movement towards advertising and presence on social media platforms. Facebook recently announced a billion monthly users who have generated more than a trillion likes. Read the BBC story here. Accordingly, advertising patterns are changing. More than 20% of US online advertising is now on social media. This is unsurprising, as advertising follows people. If the eMarketer figures are to be believed, up to $8 billion will be spent on social media advertising this year. The challenge is to translate advertising budgets and
Understanding Big Data Start your free, no-risk, 4 week trial! Track your visitors now Executive summary and article navigation Key points Definition of Big Data What Opentracker does to solve this problem An endless stream of data Tsunami of analytics Some examples – Big Data in action Outsourcing data management – IaaS Part 1: Introduction – Age of Big Data Picture the Second Coming of the Internet, we are just entering the 2nd inning. The whole point of the discussion, and of Big Data, is how to ask the data questions. The data is only valuable if it is used
Start your free, no-risk, 4 week trial! Track your visitors now Access Facebook user profile data with FB Login Use Facebook user profile data to populate your analytics reports Have you ever wanted to have in-depth details about your website visitors or app users? If your users “login with Facebook” and login to your site with their Facebook credentials, you can access valuable profile data. In this article, we will discuss and explain two topics a) How to access Facebook visitor data and b) How to insert it this data into your Opentracker web analytics reports. This data is available
Goal-oriented User Behavior Start your free, no-risk, 4 week trial! Track your visitors now Visitor Goals Take-home message: visitor website behavior is goal-oriented. People who visit websites are usually trying to accomplish something. Your job if you work on a website is to facilitate this. There are some essential questions to ask; What are people who visit your website trying to accomplish? What are you doing to understand them? What are you doing to help them? By studying traffic statistics for the past ten years across thousands of sites we have learned that website behavior is increasingly goal-oriented. In the past
Start your free, no-risk, 4 week trial! Track your visitors now Definitions of Big Data Q: Can you please provide me with a definition of Big Data? A: The definition of Big Data is a moving target. In order to make it possible to follow the discussion, as it evolves, we see have started a list of definitions, as we read them on the internet. Author names: Andrew Brust (ZDNet), Bill Franks (FCW article), PCmag encyclopedia, John Rauser (Networkworld), John Weathington (TechRepublic Blog), Cory Janssen (Techopedia.com), Mike Gualtieri (Forrester), John Ebbert (Adexchanger), Edd Dumbill (O’Reilly Strata), Boyd & Crawford (cited by Leslie Johnston on the Library of Congress), Tim Gasper (cited on