Introduction to Big Data Start your free, no-risk, 4 week trial! Track your visitors now We’ve published a two-part article called Understanding Big Data. Please click on the titles below to be taken directly to the articles. Part one: Cutting through the Hype Key points: Definition of Big Data What Opentracker does to solve this problem An endless stream of data Tsunami of analytics Some examples – Big Data in action Outsourcing data management – IaaS Part two: Big Data Orientation Ownership of data Some helpful terminology Why are we talking about this & what questions should I be

Complexity and Real-time search Start your free, no-risk, 4 week trial! Track your visitors now There is complexity everywhere. Crossing the street in the city is an example of complexity. In the case of Opentracker we are specialised in reducing complexity into useful information. What have we learned about Big Data? We’ve learned that the point is not the amount of data, but the way in which you ask the data questions. In the case of traffic measurement and visitor engagement – there are a few essential pieces of information. The rest is noise if you are trying to answer

Updating, Redesigning Or Migrating Your Website Without Losing Analytics Start your free, no-risk, 4 week trial! Track your visitors now Every website goes through changes periodically. You can update sections, do a complete redesign, or you can transfer your current website to a new platform or content management system. When doing any of these things there are a number of things you have to think about, from user experience and 301 redirects to branding issues and more. One thing that is often forgotten about, however, is the setup of analytics tracking codes. Website analytics is an important tool in any

Custom events are events that you can add to the Opentracker reporting interface. You can write information to your database in Opentracker, by sending us any event you want to report on. Once you have gotten things set up so that you can write custom events to your data, you can generate a report which displays those custom events. Here is screenshot of a report we generated using data from opentracker.net: Note: in our example we have added three Properties (custom events) which we named: Web product view Web trial signup Lead Capture product view These are goals (products and

Use Case – using OT to understand your clients Start your free, no-risk, 4 week trial! Track your visitors now Case Study for Opentracker Custom Reporting Using the Opentracker Big Data service to get a better understanding of your clients. A special thank you to Patrick Crowley, Digital Content Marketing Manager for ePubDirect, for talking with us. Executive summary: a use case in which a business uses Opentracker to get a better understanding of their clients. Highlights: The bottom line: OT gives more insight (as compared with google analytics) because of the provided ability to see individual user records. Added

  Show me all Single Girls using my App on an iPhone. Start your free, no-risk, 4 week trial! Track your visitors now Data and the Art of Segmentation Based on Social Media Q: What is segmentation: A: Segmentation means categorizing your audience. You collect data and segment or slice it in to different categories. Segmentation is also referred to as filtering. Q: Why is it special? A: Because it is a very powerful (marketing) tool, especially with web and app media that can be adjusted to audience. Additionally both the technology and its presentation are complicated. In this case

Populate your CRM with individual visit data Start your free, no-risk, 4 week trial! Track your visitors now Hello World! We’ve got this really nifty API which opens with Hello World! (The same historic text runs across our ultra-cool business cards: see below for some eye candy) Can I populate my CRM with visitor data? I see that Opentracker has an API which we can access. Our specialty is CRM processes and solutions. Is it possible for us to add a link or function into Opentracker itself? For example, with a click of a button a user can select a