Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

3 Ways To Increase Traffic

Start your free, no-risk, 4 week trial! Track your visitors now How to Buy Traffic Executive summary and article navigation Plan and purchase advertisement Run ad campaign & collect traffic data Analyze visitor traffic Results & variables: cost-per-lead, pageviews, conversion Best landing page practices Budgeting Lead Generation And How To Buy Traffic ( 3 Part Article ) We discuss 3 ways of driving traffic directly to your site, and present our findings.Part 1 talks about paid inclusion in newsletters, and ads / banners on tech & marketing sites. The 3 articles are: Buying targeted leads & Paid Inclusion – placement

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Why do I need a website tracker?

  Why do I need a website tracker? Why do I need a website tracker? Reasons A good tracker will show you, to the click, exactly what happens on your site. A tracking system can provide you with unique visitor numbers and much more detailed forms of information, such as individual clickstreams and search terms. A tracking system goes a step beyond hit counters. A tracking system will also eliminate the large amounts of man-hours necessary to generate and interpret log files. Tracking systems are a new breed of technology, designed to make website statistics easily accessible. The goal is

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Web Metrics 101

Web Metrics 101 Start your free, no-risk, 4 week trial! Track your visitors now Executive Summary and Article Navigation In this article you will find discussion and definitions of: Web Metrics and E-metrics Web Analytics Website Statistics What Opentracker measures You will also find information about: The function of web statistics How statistics can help improve web performance What web statistics can & should tell you How to apply this information Apples & orange: Value of comparison Different types of measurement Fine-tuning statistical measurement Sampling data is less accurate Human agency: how statistics are created If you are looking for

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Introduction to Big Data

  Introduction to Big Data Start your free, no-risk, 4 week trial! Track your visitors now We’ve published a two-part article called Understanding Big Data. Please click on the titles below to be taken directly to the articles. Part one: Cutting through the Hype Key points: Definition of Big Data What Opentracker does to solve this problem An endless stream of data Tsunami of analytics Some examples – Big Data in action Outsourcing data management – IaaS Part two: Big Data Orientation Ownership of data Some helpful terminology Why are we talking about this & what questions should I be

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Complexity and Real-time search

Complexity and Real-time search Start your free, no-risk, 4 week trial! Track your visitors now There is complexity everywhere. Crossing the street in the city is an example of complexity. In the case of Opentracker we are specialised in reducing complexity into useful information. What have we learned about Big Data? We’ve learned that the point is not the amount of data, but the way in which you ask the data questions. In the case of traffic measurement and visitor engagement – there are a few essential pieces of information. The rest is noise if you are trying to answer

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1-click User-Tagging

1-click User-Tagging Start your free, no-risk, 4 week trial! Track your visitors now Tag and add notes to Visitor Profiles We are very pleased to finally release User-Tagging, which is now available. User tagging allows you to actually edit the Visitor Profiles for each and every visitor with a simple mouse click. User-tagging demo video from Opentracker on Vimeo. This new feature turns Opentracker into a very powerful CRM system – you can combine contact information with actual website browsing history. Example: send out an email and combine response to your newsletter with insight into what each recipient (email address)

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Updating, Redesigning Or Migrating Your Website Without Losing Analytics

Updating, Redesigning Or Migrating Your Website Without Losing Analytics Start your free, no-risk, 4 week trial! Track your visitors now Every website goes through changes periodically. You can update sections, do a complete redesign, or you can transfer your current website to a new platform or content management system. When doing any of these things there are a number of things you have to think about, from user experience and 301 redirects to branding issues and more. One thing that is often forgotten about, however, is the setup of analytics tracking codes. Website analytics is an important tool in any

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New Report added – Custom events

Custom events are events that you can add to the Opentracker reporting interface. You can write information to your database in Opentracker, by sending us any event you want to report on. Once you have gotten things set up so that you can write custom events to your data, you can generate a report which displays those custom events. Here is screenshot of a report we generated using data from opentracker.net: Note: in our example we have added three Properties (custom events) which we named: Web product view Web trial signup Lead Capture product view These are goals (products and

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Use Case – using OT to understand your clients

Use Case – using OT to understand your clients Start your free, no-risk, 4 week trial! Track your visitors now Case Study for Opentracker Custom Reporting Using the Opentracker Big Data service to get a better understanding of your clients. A special thank you to Patrick Crowley, Digital Content Marketing Manager for ePubDirect, for talking with us. Executive summary: a use case in which a business uses Opentracker to get a better understanding of their clients. Highlights: The bottom line: OT gives more insight (as compared with google analytics) because of the provided ability to see individual user records. Added

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Big Data Orientation

Start your free, no-risk, 4 week trial! Track your visitors now Big Data Orientation Ownership of dataSome helpful terminology:3V’s: volume, velocity and variety.4S’s: source, size, speed, and structure.Why are we talking about this & what questions should I be asking?Where is all the data coming from?Conclusion: and the winner is… Ownership of data This is especially an issue for larger, more traditional companies, for whom data is something that is always kept on-site. Using IaaS (Infrastructure-as-a-service) means letting somebody else host, store, and manage your data, so that they can generate reports. It is possible to resolve this in different

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