Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

Creating website traffic growth

Creating website traffic growth Given a constant environment, website traffic will remain unchanged unless you take action. Looking at stats for thousands of sites over the years has taught us a lot about visitor traffic. The key point to remember with respect to website traffic is: Change creates growth. The opentracker law of website traffic: Given a constant environment, website traffic will remain unchanged unless you take action. “Unchanged” refers to: the number of new visitors, visitors entering by search term, referred traffic, etc, will not increase. executive summary: in a nutshell The point of this article is to make

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Buying Traffic – Bulk Clicks

Buying Traffic – Bulk Clicks Start your free, no-risk, 4 week trial! Track your visitors now Part 3 of a 3-part article on lead generation and how to buy traffic. We discuss 3 ways of getting traffic directly to our site, and share the results here. At the bottom of the article, we present a short list of methods that we would recommend for proven ways to bring traffic to your site. Part 3 Purchasing bulk leads / traffic / clicks We suspected this was a crazy idea to start with but we had to try it, in order to

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Drop in traffic conversion

Drop in traffic conversion Start your free, no-risk, 4 week trial! Track your visitors now Executive Summary and Article Navigation Case-study in usability – decrease in conversion Analyze how traffic has changed Pageviews per visitor and single-click visits Find clickstreams that convert Navigation and usability Improve in-site linking What to do when conversion drops Improve conversion with clickstream analysis Case Study in Usability: What to do when website traffic conversion drops. This article presents a case study in website usability. The goal of the article is to develop strategy for responding to a (sudden) drop in website conversion activity. A

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Online advertising strategies

Online advertising strategies In this article you will find a discussion of: Current online advertising choices and A cheat-sheet for taking a PPC campaign online Specifically the following topics will be visited: Recent developments in search engine advertising Sponsored Search versus Content Network placement Google, Bing, and Yahoo! Terminology used by these ad systems Cost and budgeting of PPC campaigns Step-by-step guide for putting PPC online Sponsored search vs. content networks Q: Where do your ads appear? A: You choose! ‘With great power comes great responsibility’ – from the first Spiderman comic book. Search engines advertising technology puts control in

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Email-to-a-friend | Send report as PDF

  Email-to-a-friend | Send report as PDF Start your free, no-risk, 4 week trial! Track your visitors now Send it with 1 click. With one click, you can now send a PDF of a report from the Opentracker interface to any email address. Send a copy of something interesting to yourself for future reference, or email to a colleague, friend, client, manager, etc. Create a permanent record / PDF documentation of anything important. We started by putting this new feature into the Online & Recent visits report. The next step will be to introduce this technology throughout the whole system.

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Scalable Analytics: High Traffic Website Measurement

Start your free, no-risk, 4 week trial! Track your visitors now Scalable Analytics; High Traffic Website Measurement Understanding Change Now available: Real-time high volume traffic reporting. Think hundreds of thousands, millions of visitors and page views! We have made our Most Popular Pages report on-demand. We start this article with a quote from the Xoriant blog which discusses architectural considerations for high traffic web portals: “To withstand the heavy traffic, the system should primarily be scalable, be highly available and should be able to intelligently delegate/distribute the traffic to improve the overall performance.” The Solution This development project was accomplished

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Building Online Community

Start your free, no-risk, 4 week trial! Track your visitors now Building Online Community A How-to Guide: Using webstats to build online community Build and measure community: Strategies to attract visitors‘Customer loyalty’ – getting visitors to returnTarget audience behavior: Understand your clients and communityVisualize your website as a storeLearn from traffic patternsContent management based on traffic statistics Building (and measuring) a community of visitors to your site One secret of sites like Facebook, Amazon, ebay, Twitter, and Yahoo is ‘customer loyalty’, which means a community of returning visitors. These sites have generated trust. To begin replicating this process for your

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Bounce Rate and Click-through Rate

Start your free, no-risk, 4 week trial! Track your visitors now Bounce Rate and Click-through Rate In this article you will find discussion and definitions of: Bounce rate Click-through rate You will also find information about: What bounce rate will tell you Why bounce rate is important And, how to use bounce rate to: Improve your site Measure the effect of content changes What is Bounce Rate? (bouns rāt) n. The bounce rate for the homepage, or any other page through which visitors enter your site, tells you how many people ‘bounce’ away (leave) from your site after viewing one

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You’ve Got Data – PPC Search Terms

You’ve Got Data – PPC Search Terms Start your free, no-risk, 4 week trial! Track your visitors now Update your PPC campaigns on a regular basis put valuable search term data to work The internet is built on words – here is the data from opentracker reports that we would like to highlight: Top search terms Visitors by search term Companies report – search-term leads by company Don’t let your PPC advertising campaigns sit for several years, update them as often as possible. Be realistic, don’t try and overhaul all your campaigns if you don’t have the time – just

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Search Engine Optimization (SEO)

Search Engine Optimization Start your free, no-risk, 4 week trial! Track your visitors now Article navigation In this article you will find information about: Search Engine Optimization The goal of SEO SEO – what and why Simple steps to do-it-yourself Search engine results: what they are, where they come from Professional SEO services How Opentracker can help with SEO Search engine optimization (Ŏp’tě-mĭ-zā’shěn) n. Search engine optimization (SEO) is the process of making your website easy to find on the internet. This is done by optimizing your site for the search engines that people use to surf the internet. A well optimized site

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