Pay-per-click (PPC) advertising and campaign management
Pay-per-click (PPC) advertising and campaign management Summarized overview Questions and subjects discussed in this article: definition: PPC campaign definition: impressions PPC market leaders: what and where to buy clickstream analysis and keyword selection cost-per-unit and what you should expect to pay how to evaluate the traffic you purchase the difference between quality and quantity importance of conversion rate metrics PPC advertising Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet. As of May 2009, the three largest players in the market are Google, Yahoo, and Bing. A PPC campaign lets you determine exactly who comes