We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.
There’s a lot Big Data can do: It can help organizations shore up their bottom lines by helping them review the performance of their departments, gauge the outcomes of their services, track loyalty of their customers and even help weed out non-performing human resources.
Start your free, no-risk, 4 week trial! Track your visitors now Queries, Keywords and Search Terms In this article we discuss the loss of search terms, explain the current relevance of queries within Google, and outline our current strategy for building content based on focus keywords. November 2017. The goal is to understand how your choice of words influences your Marketing and Sales efforts. Executive Summary – Bullet Points ‘keywords’ and ‘search terms’ are now called Queries, by Google you can no longer see which visitors used which queries you can still see which Queries bring you traffic, but only
We have released an incredibly powerful feature only available in Opentracker: easily search through all your visitor traffic data in realtime. This means you can enter any search term that interests you and get results based on all your site content and your complete visitor history within seconds.
Too much CRAP – Big Data is here to stay All the data. All the time. That pretty much sums up The Age of Big Data in which we now find ourselves. Organizations that learn how to make use of the data will prosper. There are datastreams being generated by all the ways we are connected to the internet. This data is being collected and stored, although there is too much of it to organize, so it’s CRAP (create, replicate, append, process) as Charles Fan calls it; “generated by machines, coming in large quantities at high velocity.” The solution?
Start your free, no-risk, 4 week trial! Track your visitors now EU Cookie Law Confusion The European Union has enacted a Cookie Law. As you can imagine the legality surrounding the interpretation and implementation of the law is complex. As a tracking company, we are doing our best to keep abreast of developments. One of the factors complicating the situation is the fact that there are EU laws and individual European country laws. We’ve received several queries from webmasters in the UK, so we’ve done some research, the results of which we are sharing here. Essentially what we have found
Start your free, no-risk, 4 week trial! Track your visitors now Why Telecommunication Industry Needs Big Data Summary In this article, we will talk about why telecommunication industries need to use Big Data to compete with other giants entering the market. Additionally, we will also look at: The benefits of using Big Data for analysis The reason why telecommunication companies have shied away from using Big Data in the past. Introduction A McKinsey Quarterly report has revealed a report wherein more than 200 telecommunication companies were surveyed regarding their use of Big Data in their day to day operations. Of
Start your free, no-risk, 4 week trial! Track your visitors now Track user logins Do your customers login to your website? Did you know that you can send us a signal whenever a person logs in to your website; their email address, user name, account details, loginID, etc? We will place this data into the visitor profile & clickstreams. You can then search on any of these fields, and see them directly in your traffic reports. In other words, if you have email addresses, or any strategic data, we can insert them into your traffic reports. This means that you
Start your free, no-risk, 4 week trial! Track your visitors now Tracking via api.opentracker.net Did you know we provide a tracking api? Just log anything you need via log.opentracker.net. Look at our tracking api at https://api.opentracker.net Start your free, no-risk, 4 week trial! Track your visitors now
w3.org and p3p standard privacy policies Start your free, no-risk, 4 week trial! Track your visitors now p3p Standard Privacy policies created by W3.org and implemented by Internet Explorer Summarized overview In this article you will find information about: how IE accepts / rejects cookies of sites you visit p3p Standard Privacy Policies p3p is: Platform for Privacy Preferences Project (p3p) In some instances cookies will not be accepted unless a p3p technical document is provided. The document explains what the cookie is meant to do. Based on security protocols; the intention of the cookie and user privacy setting, Based
Start your free, no-risk, 4 week trial! Track your visitors now Why Your Search Terms Don’t Show Up, and What You Can Do About It There used to be a time when it was possible to log into analytics tools such as Opentracker to see a wealth of data about keywords; specifically, the keywords people used to find your website. With this information you could then track conversions, and make improvements in areas that would be the most profitable. Why, then, do you see so few search terms in your Opentracker dashboard? The first thing to say is that this