Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

How To Improve your Google Rankings

Improve Google ranking and PageRank Start your free, no-risk, 4 week trial! Track your visitors now Summarized overview In this article, you will find information about: Google PageRank Search engines & keyword significance Google bots and fresh bots Optimizing your pages Content updates: ‘a page a day will send Google your way’ Google is your friend At the moment, Google is by far the most popular internet search engine in the world. At the time of writing, Yahoo is the second largest, it takes over a majority of remaining smaller engines (,,,, etc.) through its acquisition of

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Capture Perfect Customer Profiles With Easy Tool

Smart Businesses & Marketers use customer profile templates. They know customer profiling helps them target their ideal customers accurately. A customer profile template is a document that helps you detail critical information about your target customers.

Frankly, you can’t keep all the helpful info about target customers in your head.

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Third-Party Cookies Vs First-Party Cookies

Reports and research on the subject of website tracking tell us that the rejection of third-party cookies is growing. Increasing numbers of people are either manually blocking third-party cookies, or deleting them regularly. Learn the ins and outs of cookies.

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How to write a Privacy Policy for your website

How to write a Privacy Policy For Website Summarised overview In this article you will find steps and information on: Defining a privacy policy Why you should have one Guidelines for creating a policy A sample privacy policy specific to setting cookies, and a Link to an automated policy generator Step 1: Explain what the privacy policy is addressing A privacy policy is a document telling visitors to your site what information you collect and what you do with that information. Very simply: it is a short explanation of what you are doing to observe visitors to your website. Step

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5 Key Email Marketing Statistics of 2020

5 Key Email Marketing Statistics for 2020 If you want to improve your business, you need to look at email marketing statistics. Doing so allows you to see how customers feel, what they want, and you can learn how to adjust your business to their needs. From mobile usage to advanced email deliverability metrics, email marketing covers a wide range of information. Keep these five statistics in mind for the coming year. 1. Mobile Usage People use their phones to access the internet and to check their emails. However, how many people check their emails through phones compared to their

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Choosing Search Terms

Choosing Search Terms Click to Rate Your Keyword! In this article you will find information about: Search Terms and Best Strategies for Choosing Terms and Keywords The importance of choosing Opentracker Search Term tracking the right search terms & keywords How to choose search terms The role of words & language in your website Search terms and Search Engine Optimization (SEO) Improving your traffic by choosing the right terms Paying for keywords & search terms Tracking individuals by search term with Opentracker Search term pay-per-click (PPC) & ad campaign management Search term keywords e.g. Search terms, also referred to

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Content Promotion Plan for 2020

Marketers can only make improvements if they take the time to assess the effectiveness of their previous campaigns. This is where email marketing metrics enter into the picture.

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