Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

“Google search” through all your traffic data

We have released an incredibly powerful feature only available in Opentracker: easily search through all your visitor traffic data in realtime. This means you can enter any search term that interests you and get results based on all your site content and your complete visitor history within seconds.

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Too much CRAP – Big Data is here to stay

  Too much CRAP – Big Data is here to stay All the data. All the time. That pretty much sums up The Age of Big Data in which we now find ourselves. Organizations that learn how to make use of the data will prosper. There are datastreams being generated by all the ways we are connected to the internet. This data is being collected and stored, although there is too much of it to organize, so it’s CRAP (create, replicate, append, process) as Charles Fan calls it; “generated by machines, coming in large quantities at high velocity.” The solution?

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EU Cookie Law Confusion

Start your free, no-risk, 4 week trial! Track your visitors now EU Cookie Law Confusion The European Union has enacted a Cookie Law. As you can imagine the legality surrounding the interpretation and implementation of the law is complex. As a tracking company, we are doing our best to keep abreast of developments. One of the factors complicating the situation is the fact that there are EU laws and individual European country laws. We’ve received several queries from webmasters in the UK, so we’ve done some research, the results of which we are sharing here. Essentially what we have found

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Why Telecommunication Industry Needs Big Data

Start your free, no-risk, 4 week trial! Track your visitors now Why Telecommunication Industry Needs Big Data Summary In this article, we will talk about why telecommunication industries need to use Big Data to compete with other giants entering the market. Additionally, we will also look at: The benefits of using Big Data for analysis The reason why telecommunication companies have shied away from using Big Data in the past. Introduction A McKinsey Quarterly report has revealed a report wherein more than 200 telecommunication companies were surveyed regarding their use of Big Data in their day to day operations. Of

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Drop in traffic conversion

Start your free, no-risk, 4 week trial! Track your visitors now Track user logins Do your customers login to your website? Did you know that you can send us a signal whenever a person logs in to your website; their email address, user name, account details, loginID, etc? We will place this data into the visitor profile & clickstreams. You can then search on any of these fields, and see them directly in your traffic reports. In other words, if you have email addresses, or any strategic data, we can insert them into your traffic reports. This means that you

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Tracking via api.opentracker.net

Start your free, no-risk, 4 week trial! Track your visitors now Tracking via api.opentracker.net Did you know we provide a tracking api? Just log anything you need via log.opentracker.net. Look at our tracking api at https://api.opentracker.net Start your free, no-risk, 4 week trial! Track your visitors now

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w3.org and p3p standard privacy policies

w3.org and p3p standard privacy policies Start your free, no-risk, 4 week trial! Track your visitors now p3p Standard Privacy policies created by W3.org and implemented by Internet Explorer Summarized overview In this article you will find information about: how IE accepts / rejects cookies of sites you visit p3p Standard Privacy Policies p3p is: Platform for Privacy Preferences Project (p3p) In some instances cookies will not be accepted unless a p3p technical document is provided. The document explains what the cookie is meant to do. Based on security protocols; the intention of the cookie and user privacy setting, Based

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Why Your Search Terms Don’t Show Up, and What You Can Do About It

Start your free, no-risk, 4 week trial! Track your visitors now Why Your Search Terms Don’t Show Up, and What You Can Do About It There used to be a time when it was possible to log into analytics tools such as Opentracker to see a wealth of data about keywords; specifically, the keywords people used to find your website. With this information you could then track conversions, and make improvements in areas that would be the most profitable. Why, then, do you see so few search terms in your Opentracker dashboard? The first thing to say is that this

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How To Improve Google Ranking and PageRank

Improve Google ranking and PageRank Start your free, no-risk, 4 week trial! Track your visitors now Summarized overview In this article, you will find information about: Google PageRank Search engines & keyword significance Google bots and fresh bots Optimizing your pages Content updates: ‘a page a day will send Google your way’ Google is your friend At the moment, Google is by far the most popular internet search engine in the world. At the time of writing, Yahoo is the second largest, it takes over a majority of remaining smaller engines (Inktomi.com, Altavista.com, fastsearch.com, alltheweb.com, etc.) through its acquisition of

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Creating website traffic growth

Creating website traffic growth Given a constant environment, website traffic will remain unchanged unless you take action. Looking at stats for thousands of sites over the years has taught us a lot about visitor traffic. The key point to remember with respect to website traffic is: Change creates growth. The opentracker law of website traffic: Given a constant environment, website traffic will remain unchanged unless you take action. “Unchanged” refers to: the number of new visitors, visitors entering by search term, referred traffic, etc, will not increase. executive summary: in a nutshell The point of this article is to make you

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