Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

5 Social Media Trends to Watch out for in 2020

In this article, you will learn about how businesses are leveraging the power of social media, How technology meets social media to better customer experience and the importance of customer engagement by speaking out as a responsible and responsive business.

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Data Analytics can help grow your business: A low-down on growing your business in the cyber age

Start your free, no-risk, 4 week trial! Track your visitors now Data Analytics can help grow your business:A low-down on growing your business in the cyber age. C-suite executives of Fortune 500 companies have the luxury to tackle one business problem at a time. They usually have billion dollar budgets, an army of managers and other levers at their disposal. Lucky for them, because they are not in the trenches of the battle that so many small and medium sized businesses constantly find themselves in. This article can help you 1.     Appreciate the importance of Big data and why it

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Three Examples of Business Models Based on Innovate Technology. How do big data analysis and artificial intelligence play a role in this process?

Emerging technology allows us to both A) send signals and communicate with users (clients) AND B) to analyze the large amounts of data generated in today’s digital world.
Here are three concrete examples of companies who are using (new) technology to discover and develop new markets. Another way of saying “new markets” is “new products and services”.

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A sneak peak at increasing sales by 30% and much more

There’s a lot Big Data can do: It can help organizations shore up their bottom lines by helping them review the performance of their departments, gauge the outcomes of their services, track loyalty of their customers and even help weed out non-performing human resources.

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Queries, Keywords And Search Terms

Start your free, no-risk, 4 week trial! Track your visitors now Queries, Keywords and Search Terms In this article we discuss the loss of search terms, explain the current relevance of queries within Google, and outline our current strategy for building content based on focus keywords. November 2017. The goal is to understand how your choice of words influences your Marketing and Sales efforts. Executive Summary – Bullet Points ‘keywords’ and ‘search terms’ are now called Queries, by Google you can no longer see which visitors used which queries you can still see which Queries bring you traffic, but only

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“Google search” through all your traffic data

We have released an incredibly powerful feature only available in Opentracker: easily search through all your visitor traffic data in realtime. This means you can enter any search term that interests you and get results based on all your site content and your complete visitor history within seconds.

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Too much CRAP – Big Data is here to stay

  Too much CRAP – Big Data is here to stay All the data. All the time. That pretty much sums up The Age of Big Data in which we now find ourselves. Organizations that learn how to make use of the data will prosper. There are datastreams being generated by all the ways we are connected to the internet. This data is being collected and stored, although there is too much of it to organize, so it’s CRAP (create, replicate, append, process) as Charles Fan calls it; “generated by machines, coming in large quantities at high velocity.” The solution?

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EU Cookie Law Confusion

Start your free, no-risk, 4 week trial! Track your visitors now EU Cookie Law Confusion The European Union has enacted a Cookie Law. As you can imagine the legality surrounding the interpretation and implementation of the law is complex. As a tracking company, we are doing our best to keep abreast of developments. One of the factors complicating the situation is the fact that there are EU laws and individual European country laws. We’ve received several queries from webmasters in the UK, so we’ve done some research, the results of which we are sharing here. Essentially what we have found

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Why Telecommunication Industry Needs Big Data

Start your free, no-risk, 4 week trial! Track your visitors now Why Telecommunication Industry Needs Big Data Summary In this article, we will talk about why telecommunication industries need to use Big Data to compete with other giants entering the market. Additionally, we will also look at: The benefits of using Big Data for analysis The reason why telecommunication companies have shied away from using Big Data in the past. Introduction A McKinsey Quarterly report has revealed a report wherein more than 200 telecommunication companies were surveyed regarding their use of Big Data in their day to day operations. Of

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Drop in traffic conversion

Start your free, no-risk, 4 week trial! Track your visitors now Track user logins Do your customers login to your website? Did you know that you can send us a signal whenever a person logs in to your website; their email address, user name, account details, loginID, etc? We will place this data into the visitor profile & clickstreams. You can then search on any of these fields, and see them directly in your traffic reports. In other words, if you have email addresses, or any strategic data, we can insert them into your traffic reports. This means that you

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