Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

The Surprising Way Data Science Helps in Cancer Research

Millions of people lose their lives or loved ones to cancer each year, and while scientists are doing their best to cure it, there has been only limited progress in finding the cure. A lot of reasons why cancer is not detected in its early stages- where most types of cancers are curable- is because of the lack of technology and information available (until now).

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Data Science in the Travel Industry

Our world is all about data; we consume data, share data and analyze data. It does not matter which part of the data industry you fall under, things are changing. Learn how the travel industry is using your data to influence your next vacation destination.

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How Big Data is Transforming the Aerospace Industry

In the twenty first century, there is a consensus that data is getting more important, maybe too important. Websites need data to optimize and tailor your experience, businesses need data to understand what their consumers want, even your smart devices at home use data so that they can cater to your needs. In a world where data is so important, it’s actually given rise to a new phenomenon in the aerospace industry.

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How to Use SEO to Improve Your Website’s Ranking in 2019

How to Use SEO to Improve Your Website’s Ranking Summary This article contains background and practical advice for improving your website ranking. If you read this article you will learn about what you can accomplish with a better ranking. We also cover: Focusing on a Niche Title tag and Meta Descriptions Keyword maintenance Introduction First things first. In order to improve website ranking, you need to make sure that there is more traffic. Traffic means that more people are accessing your website which is great for sales and revenue. But how do you do this? Everyone knows that improving a

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How to Use an Email List for Business Advantage

In this article we explain a bit about the history of email lists and newsletters. We explain the role they play. Perhaps more importantly, we have reviewed Industry literature and collected Best Practices (Secrets) which will tell you how to actually leverage the great potential an Email List holds.

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5 social media trends to watch out for

In this article, you will learn about how businesses are leveraging the power of social media, How technology meets social media to better customer experience and the importance of customer engagement by speaking out as a responsible and responsive business.

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Data Analytics can help grow your business: A low-down on growing your business in the cyber age

Start your free, no-risk, 4 week trial! Track your visitors now Data Analytics can help grow your business:A low-down on growing your business in the cyber age. C-suite executives of Fortune 500 companies have the luxury to tackle one business problem at a time. They usually have billion dollar budgets, an army of managers and other levers at their disposal. Lucky for them, because they are not in the trenches of the battle that so many small and medium sized businesses constantly find themselves in. This article can help you 1.     Appreciate the importance of Big data and why it

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