Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

How Big Data is Transforming the Aerospace Industry

In the twenty first century, there is a consensus that data is getting more important, maybe too important. Websites need data to optimize and tailor your experience, businesses need data to understand what their consumers want, even your smart devices at home use data so that they can cater to your needs. In a world where data is so important, it’s actually given rise to a new phenomenon in the aerospace industry.

Read More »

How to Use SEO to Improve Your Website’s Ranking

How to Use SEO to Improve Your Website’s Ranking Summary This article contains background and practical advice for improving your website ranking. If you read this article you will learn about what you can accomplish with a better ranking. We also cover: Focusing on a Niche Title tag and Meta Descriptions Keyword maintenance Introduction First things first. In order to improve website ranking, you need to make sure that there is more traffic. Traffic means that more people are accessing your website which is great for sales and revenue. But how do you do this? Everyone knows that improving a

Read More »

How to Use an Email List for Business Advantage

In this article we explain a bit about the history of email lists and newsletters. We explain the role they play. Perhaps more importantly, we have reviewed Industry literature and collected Best Practices (Secrets) which will tell you how to actually leverage the great potential an Email List holds.

Read More »

5 social media trends to watch out for

In this article, you will learn about how businesses are leveraging the power of social media, How technology meets social media to better customer experience and the importance of customer engagement by speaking out as a responsible and responsive business.

Read More »

Data Analytics can help grow your business: A low-down on growing your business in the cyber age

Start your free, no-risk, 4 week trial! Track your visitors now Data Analytics can help grow your business:A low-down on growing your business in the cyber age. C-suite executives of Fortune 500 companies have the luxury to tackle one business problem at a time. They usually have billion dollar budgets, an army of managers and other levers at their disposal. Lucky for them, because they are not in the trenches of the battle that so many small and medium sized businesses constantly find themselves in. This article can help you 1.     Appreciate the importance of Big data and why it

Read More »

Three Examples of Business Models Based on Innovate Technology. How do big data analysis and artificial intelligence play a role in this process?

Emerging technology allows us to both A) send signals and communicate with users (clients) AND B) to analyze the large amounts of data generated in today’s digital world.
Here are three concrete examples of companies who are using (new) technology to discover and develop new markets. Another way of saying “new markets” is “new products and services”.

Read More »

A sneak peak at increasing sales by 30% and much more

There’s a lot Big Data can do: It can help organizations shore up their bottom lines by helping them review the performance of their departments, gauge the outcomes of their services, track loyalty of their customers and even help weed out non-performing human resources.

Read More »

Queries, Keywords And Search Terms

Start your free, no-risk, 4 week trial! Track your visitors now Queries, Keywords and Search Terms In this article we discuss the loss of search terms, explain the current relevance of queries within Google, and outline our current strategy for building content based on focus keywords. November 2017. The goal is to understand how your choice of words influences your Marketing and Sales efforts. Executive Summary – Bullet Points ‘keywords’ and ‘search terms’ are now called Queries, by Google you can no longer see which visitors used which queries you can still see which Queries bring you traffic, but only

Read More »