We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.
If you’re not thinking about your customer’s journey you risk a sub-optimal customer experience. This translates into risking your bottom line.
The difference between Customer Journey vs. Buyer Journey can best be summed up as: The difference between Attraction and Retention.
The Buyer Journey is all about the steps a person takes before making a purchase.
The Customer Journey is about developing a relationship or customer experience with a person after purchase.
You’re in the business of satisfying your customer with a great experience. But how do you know if you’re delivering?
Businesses are spending more on promotions than ever before, but most struggle to know what actions to take and where to focus their efforts.
When customers don’t buy, do you know why?
Smart Businesses & Marketers use customer profile templates. They know customer profiling helps them target their ideal customers accurately. A customer profile template is a document that helps you detail critical information about your target customers.
Frankly, you can’t keep all the helpful info about target customers in your head.
Challenges All E-commerce Sites Face and How to Solve Them Despite fierce competition, e-commerce sites tend to encounter a common set of challenges, especially when not properly planned and executed. Some site owners are so overwhelmed by these issues that they decide to suspend operations altogether. These challenges however, are not unique to young e-commerce sites. Even the most established sites, including Amazon and eBay, still face these concerns on a daily basis. The difference between established sites and those that have left the game lies in the way these issues are addressed. In this overview, we’ll a) take a
How to run a facebook ad CONTENTS Vocabulary What are FaceBook Ads? Why should I use FaceBook ads? (Statistics and Pricing) I’m convinced. Tell me more (Types and Formats of FaceBook Ads) How to ACTUALLY set up my FaceBook ad (And Beyond) Vocabulary Ad – the final image or other media form that the potential client will see Ad set – the level where you decide your target and budget Ad campaign – your ad objective (you can run more than one campaign at once and have more than one ad set for one campaign) Ad account – the
In this post we unpack Marketing Campaigns. Definition, current strategies, and historical background. We outline recent developments in internet advertising which set the playing field. Use the list of ten steps to plan a perfect marketing campaign. We discuss the challenges marketeers currently face; what makes it difficult to launch a successful marketing campaign in today’s environment. What are the current options specific to LinkedIn, Google, and Facebook? To give value, we outline how to improve your chances of launching a successful marketing campaign and seeing a return on your investment.
Smart Businesses & Marketers use customer profile templates. They know customer profiling helps them target their ideal customers accurately. A customer profile template is a document that helps you detail critical information about your target customers.
Frankly, you can’t keep all the helpful info about target customers in your head.
In this post we unpack Marketing Campaigns. Definition, current strategies, and historical background. We outline recent developments in internet advertising which set the playing field. Use the list of ten steps to plan a perfect marketing campaign. We discuss the challenges marketeers currently face; what makes it difficult to launch a successful marketing campaign in today’s environment. What are the current options specific to LinkedIn, Google, and Facebook? To give value, we outline how to improve your chances of launching a successful marketing campaign and seeing a return on your investment.
User Engagement Metrics – What They Are – Why You Need Them How to increase your ROI by tracking the right metrics. Do you ever wonder if your product or service would sell? Do you ever wonder whether your audience will find your products valuable? Every Smart Marketeer is concerned about this. When you start or run a business, ask questions like these to yourself: what kind of service am I providing? what kind of product am I selling? to whom am I providing or selling this to? is the price within their budget? and, how will I make them