Start your free, no-risk, 4 week trial! Track your visitors now Hits or pageviews? Article outlining the differences between hits, visitors, visits, and page views Executive Summary and Article Navigation Discussion and technical definitions of: Hits, visitors and page views Unique visitors New and returning visitors And information about: Why hits are not a good way to measure traffic The difference between server hits & hit counters Tracking unique visitors The difference between new & returning visitors Hits, visitors, visits, pageviews: what are the differences? Technical definition of a hit Each file sent to a browser by a web server
Blog & Articles.
We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.
Web analytics dashboard – customer engagement Start your free, no-risk, 4 week trial! Track your visitors now Enterprise Dashboard We are very pleased to release a Dashboard, currently available for Enterprise clients.For ten years we have been perfecting the art of displaying a lot of actionable information in a small intuitive space. With the release of our dashboard, which reports on visitor/ user/ customer/ client engagement and metrics, we are able to show you everything important about your visitor behavior at-a-glance. The dashboard consists of seven elements, a Trend Summary table and 6 traffic metric tables. Example customer engagement metrics
Star Wars and the Art of Business – Lessons from The Force Awakens Star Wars and the Art of Life; Lessons from The Force Awakens. Devise good strategies. Measure. Improve and repeat what works. I went to see Star Wars 7 last week. Afterwards, I had the same “Yeah, that was a pretty good movie,” reaction as I had read on the front page of the nytimes.com In my post-game analysis, I realised the what, why, & how J.J. Abrams accomplished this. In one sentence; they did this by drawing on successful elements of the original films, which they
Company Identification – Dramatic Improvement – 44% We are EXTREMELY pleased to announce a Forty-Four 44% percent improvement in our company identification capability. Last week, we were able to identify just over 900 companies visiting opentracker.net. This week, we were able to identify over 1300 companies, over the same period of time. For years, we’ve been working to develop and improve our report Location >> Company which shows you which companies are visiting your website. This is an incredibly valuable tool, in terms of lead generation. This report allows you to turn anonymous visitors into potential clients. Identify & Track
startup-accelerator-diary-1 The Rockstart Accelerator In Amsterdam is one of several world-class technology accelerators in The Netherlands. We entered ourselves into the competition earlier a few months ago, and came in the top percentile out of more than 500 companies, securing a place in the 100-day program. LeadBoxer is a spin off from the Rockstart program, which utilizes the Lean framework methodology.LeadBoxer is utilizing big data technology in order to make anonymous website traffic less anonymous, and function as an essential pre-sales tool. Currently being designed, tested & validated for the B2B market, the product works to create value from under-utilised
Postal code reporting improved We’ve upgraded postal code databases for several EU countries and added Canada. The list of fully implemented postal code data now includes the following countries: US Canada Germany France Sweden Switzerland Finland The Netherlands UK In this example, you can see data from USA, UK, Canada, France, Netherlands, and Germany, specifically visitors from these cities; Seattle, London, Toronto, Amsterdam, Paris, Montreal, Munich, and Berlin. Other databases can be engineered and implemented upon request. Identify & Track your Visitors Start your free trial now! Other blog posts Definitions of Big Data Start your free, no-risk, 4 week
Visitor profiles enhanced with LinkedIn company info When information is detected, we are able to enhance visitor profiles in order to bring you a more complete picture of who is visiting your website.Specifically, we are able to provide key details about the companies from which you are receiving traffic. Some interesting metrics that we can provide include: website url number of employees industry category of the company In this example you can see that we are presenting information about a visitor from UPS – United Parcel Service. You can access this information and have it enrich your visitor profile data
Trendspotting 2014 How will your business respond to the increase in available digital data? With increasing data available, the winners will be those who understand the possibilities. Businesses are seeing that, increasingly, there is revenue to be earned through the intelligent use of data. Trendwatching. We live in a time of great technical change. Big things are happening, things which can have enormous impact on products, development, and revenue models. The question to ask is: what are important trends in business sectors that will drastically, disruptively, affect bottom lines? Trends are important, as are people who have the ability to
Mobile Version (Web App) Released Mobile optimized edition of Opentracker now available. We are pleased to announce that a mobile version of our reporting dashboard has been released and is now supported on mobile devices. We have started by releasing the dashboard as the first report optimized for mobile devices. We are currently planning the next feature to enable. What features should we add next? Please write and tell us what functionality you would like to have on your mobile. In other words, what would be the best piece of information to access when you are on-the-go, at a conference,
Do you pass the test? What does good custom reporting look like? Take the Opentracker Custom Reporting Pop Quiz and find out – does your analytics system pass the test? Question: What do good analytics and custom reporting look like in practice? Can you get the data you need, when you need it? Can you get the reports you need, when you need them? Above all, are the reports compact and relevant, or do they give you so much data that you experience ‘information overload’? Answer these questions yourself, with the Opentracker Reporting Challenge: Can you generate a report that