Start your free, no-risk, 4 week trial! Track your visitors now Online Privacy Issues We receive many questions asking us about what tracking services can and can’t do, questions about ‘online profiling’, ‘digital blueprints’ and leaving a ‘data trail’. We are also posting numerous articles on the site explaining what tracking services can do. Summarised overview of online privacy issues In this article you will find definitions of: Anonymity Merging clickstream data & personal information Personal contact information Personally identifiable information ‘Computer information’ Internet protocol (ip) addresses In this article you will find discussion of: Why did we write this

Understanding Big Data Start your free, no-risk, 4 week trial! Track your visitors now Executive summary and article navigation Key points Definition of Big Data What Opentracker does to solve this problem An endless stream of data Tsunami of analytics Some examples – Big Data in action Outsourcing data management – IaaS Part 1: Introduction – Age of Big Data Picture the Second Coming of the Internet, we are just entering the 2nd inning. The whole point of the discussion, and of Big Data, is how to ask the data questions. The data is only valuable if it is used

Goal-oriented User Behavior Start your free, no-risk, 4 week trial! Track your visitors now Visitor Goals Take-home message: visitor website behavior is goal-oriented. People who visit websites are usually trying to accomplish something. Your job if you work on a website is to facilitate this. There are some essential questions to ask; What are people who visit your website trying to accomplish? What are you doing to understand them? What are you doing to help them? By studying traffic statistics for the past ten years across thousands of sites we have learned that website behavior is increasingly goal-oriented. In the past

Web analytics dashboard – customer engagement Start your free, no-risk, 4 week trial! Track your visitors now Enterprise Dashboard We are very pleased to release a Dashboard, currently available for Enterprise clients.For ten years we have been perfecting the art of displaying a lot of actionable information in a small intuitive space. With the release of our dashboard, which reports on visitor/ user/ customer/ client engagement and metrics, we are able to show you everything important about your visitor behavior at-a-glance. The dashboard consists of seven elements, a Trend Summary table and 6 traffic metric tables. Example customer engagement metrics