Blog & Articles.

We publish an ongoing series of blogs & articles on various topics related to digital analytics and online marketing.

Why is Opentracker so darn good?

Why is Opentracker so darn good? New features, improvementsand state-of-the-art technology If we were still writing press releases, we’d be putting them out a few times a week. Q: Why is Opentracker moving so fast and releasing new features every two weeks at the moment?A: Highlights: we rebuilt our core technologies, implemented an API and changed our development methodology. We moved from MySQL to Cassandra, improved search features, and implemented Agile throughout our organization. Q: What does this actually mean?A: This makes feature development much easier for us and our customers. Opentracker is better at change than ever; fast, state-of-the-art, flexible, responsive, and industry-standard (Facebook, Google, LinkedIn, Twitter, etc). Q: What does this mean in

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Location ‘Unknown’ significantly reduced – accuracy increased to 97%

Location ‘Unknown’ significantly reduced – accuracy increased to 97% Accuracy of visitor location dramatically increased to 97% With the addition of a second location database we have effectively reduced the number of occurrences of Location Unknown. A failover component has been introduced. Until today, when we identified a visitor or user, there was a 17% chance of an inaccurate, outdated, or unknown classification, meaning an accuracy of 83%. The margin of error has effectively been reduced to 3%, with the addition of a second database to improve upon our geo-location identification technology. This development pertains to location of website visitors

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EU Postal Codes added

EU Postal Codes added As of June, 2013, we’ve added Postal Code (ZIP code) database information for six EU European Countries; Germany France Sweden Switzerland Finland The Netherlands More countries can be implemented, please contact us if you require this enhancement. These new databases have been placed in production and result in increased address location functionality. Improved EU postal database identification means that now, alongside United States and Canada, postal and ZIP code information is displayed for every visit/ visitor from any of the named countries. This is helpful with identifying visitor location and using the data to create geographically-oriented marketing efforts.

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CAO: Chief Analytics Officer

CAO: Chief Analytics Officer There is a new CXO in town  … called the Chief Analytics Officer! Authored by Tomas Higbey This is just to get you thinking about what’s coming in the next couple of years so that when the CAO shows up in town, you’ll recognize that person and be able to take him or her on. Just as Big Data is inevitable, so may be the creation of the Chief Analytics Officer or CAO. Companies that are neck-deep in Big Data wrestle with the challenges of multiple data-bases, overwhelming data storage issues and exponential data flows.  In

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AWS Power Outage – how to stay up when an EC2 datacenter goes down

AWS Power Outage – how to stay up when an EC2 datacenter goes down Opentracker distributed databases not affected by AWS power outages Summary Server issues impact our ability to provide services. Our work to safeguard against catastrophic events has led us to build the distributed data-driven architecture described below. The result is the failsafe qualities which are needed to drive best-of-breed solutions. Over the past months, there have been several outages at AWS (Amazonʼs web services) the largest cloud service in the world. (http://venturebeat.com/2012/06/29/amazon-outage-netflix-instagram-pinter…) Amazon has been actively preaching the “design for failure” model. Under the “design for failure”

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Top Sites feature in Safari loads website repeatedly

Top Sites feature in Safari loads website repeatedly Top Sites feature in Safari generates pageview(s) by repeatedly loading indexed sites We’ve noticed that the Top Sites feature in Safari sometimes generates a pageview when Top Sites are displayed. We confirmed this by noticing that we were “generating” visits and pageviews (clicks) to a site that we were not visiting. The explanation for the reason that our profile kept showing up in the stats is that the site was being disaplyed repeatedly in Top Sites. This is potentially problematic because it might give the false impression that a person was visiting

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Lead Generation Reporting

Lead Generation Reporting Qualified Lead Identification. “Mail me a list of all companies who visited my website every week.” Do you have a Sales Team or a person who follows leads? Now you can give them a list of Companies and Visitors who came to your website looking for something. Opentracker is uniquely positioned to provide qualified lead generation reports by using the actual traffic data from any website. Our Lead Generation service generates custom reports, a weekly list, as a .CSV or Excel, delivered to you via an email address of your choice. The report contains a list of

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Getting your app accepted in the apple app store

Start your free, no-risk, 4 week trial! Track your visitors now Getting your app accepted in the apple app store Q: How do I get my app approved for the Apple App store. A: Easy, just follow the guidelines. Ok, so obviously it’s harder than it sounds. There are more than one hundred official reasons why your app may be rejected. On the other hand, it’s very similar to Google’s PageRank guidelines, which have been very transparent in the past: just follow the rules and everything will turn out fine. Follow the guidelines Submit your app for review Getting your

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Beautiful PDFs – 4 of them. An overview of solutions & technology on offer

Start your free, no-risk, 4 week trial! Track your visitors now Beautiful PDFs – 4 of them. An overview of solutions & technology on offer We have built and published 4 double-sided PDFs that summarize our most recent contributions to the field of website and mobile app tracking. The four lavishly illustrated PDFs are entitled: 1. Total Engagement: Identify unique user activity from web to app and back again. A Brave New Solution for a Brave New World. Millions of smartphone and tablet users are joining the mobile web on a daily basis, radically evolving internet behavior. 2. Analyze Behavior: Realtime app usage &

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The Problem We Solve – 1 million apps and growing

Start your free, no-risk, 4 week trial! Track your visitors now Setting up a auto scaling, load-balanced, webserver with Amazon Step 1. Define your loadbalancer As of now, Amazon only supports 2 ports: the default web-traffic on port 80 and ssl secure https traffic on port 443. Unfortunatly you need to choose 1 of them,  but i hope they will change it in the future. You also need to select a availabilityzone, make sure your servers are in the same zone.. elb-create-lb LoadBalancerNameHere –headers –listener “lb-port=80,instance-port=8080,protocol=HTTP” –availability-zones YourPreferedZone Step 2. Define your LaunchConfiguration The  LaunchConfiguration stores the ami you want

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