5 Key Email Marketing Statistics for 2020
If you want to improve your business, you need to look at email marketing statistics. Doing so allows you to see how customers feel, what they want, and you can learn how to adjust your business to their needs. From mobile usage to advanced email deliverability metrics, email marketing covers a wide range of information.
Keep these five statistics in mind for the coming year.
1. Mobile Usage
People use their phones to access the internet and to check their emails. However, how many people check their emails through phones compared to their other devices?
Interestingly, more than half of the users check their emails on their phones, but more than half of revenue comes from purchases on desktop. So what does this mean?
- Users prefer to check their emails on their phones.
- Customers use multiple devices during the purchase process.
- People make more purchases on their computers.
These statistics show that customers will most likely use more than one device during the purchasing process. If this wasn’t the case, the statistics for checking and revenue would match up better. Due to this, you know that your emails need to display correctly for mobile users while providing an effective purchasing experience for other devices.
2. Days for Emails
Timing matters when it comes to email marketing. You want to send your emails on a day that will work for your customers. Some people receive emails throughout the week, so they could easily miss your email if you don’t send it on a day that works for them.
As you send emails closer to the start of the month, you will receive higher open and click rates. This means that customers will open your emails and they will click on the links inside. This gives them further interaction with your company and increases the odds of them making a purchase.
Keep in mind that you should consider other aspects of time when it comes to sending your emails.
3. Times for Emails
The time of day matters when it comes to sending emails. You want your customers to receive them at a time when they will most likely check their inbox. This will help you to find a time when they can see and open your emails. If they receive hundreds of emails a day, then yours could easily get drowned out by others.
As you can see, 8:00, 13:00 (1:00 p.m.), and 16:00 (4:00 p.m.) bring in the highest numbers for open and click rates. If you consider people with a 9-to-5 job, this means that people check their emails before work, during their lunch break, and right before they go home.
The days and times may vary depending on your audience. While these stand as general guides to help you find the right time, you should test it out for yourself. By testing it, you can find more data that directly applies to your customers so that you can find the right email time for them.
4. Why Customers Open Emails
People don’t open every email that they receive. However, there are reasons why they will open emails, so you need to find out why people open emails.
The name of the sender, the subject line, and the offer stand as the three biggest reasons why customers will open their emails. This makes sense when you consider the reasons.
- The sender name lets them know if they can trust the person.
- The subject line tells them the information so they can decide if they’re interested.
- An offer gives them an incentive to read the email.
This means that you need to gain the trust of customers, give them relevant information, and give them an offer. Try to hit these key points whenever you send out email campaigns to your customers.
While you want to benefit from email marketing, you want to provide something that benefits your customers. You could try some easy little tips and hacks for email marketing that your customers would read your email.
5. What Bothers Customers
While you want to appeal to customers, you also want to avoid anything that customers don’t like. Negative impressions can have a lasting impact on customers, so you want to do what you can to make your email marketing as good as possible.
This image points out five major mistakes that you should avoid when it comes to your email marketing. By looking at these points, you can figure out what will keep customers satisfied.
- Optimize recommendations to make them as accurate as possible.
- Double-check the offer for expirations or mistakes.
- Spell the customer’s name correctly.
- Make sure the customer doesn’t already have the item.
This will help you to avoid frustrating customers so you can avoid losing them. As you do so, you can provide them with an excellent email experience and keep them as a returning customer.
Email statistics can help you to improve your marketing strategy. Statistics show you how customers behave so that you can figure out what they want. As you provide for the needs of your customers, they will want to interact with your business. Continue to build trust with your customers by providing them the information and services that they want.
Evaldas Mockus is an Experienced Search Engine Optimization (SEO) Specialist with a demonstrated history of working in the information technology and Saas companies. Currently, he is associated with Omnisend, an e-commerce marketing automation platform built for growing e-commerce businesses.