Blogs

Accuracy of visitor location dramatically increased to 97%

With the addition of a second location database we have effectively reduced the number of occurrences of Location Unknown. A failover component has been introduced.

Until today, when we identified a visitor or user, there was a 17% chance of an inaccurate, outdated, or unknown classification, meaning an accuracy of 83%.

The margin of error has effectively been reduced to 3%, with the addition of a second database to improve upon our geo-location identification technology.

As of June, 2013, we've added Postal Code (ZIP code) database information for six EU European Countries;

There is a new CXO in town  ... called the Chief Analytics Officer!

Authored by Tomas Higbey

This is just to get you thinking about what’s coming in the next couple of years so that when the CAO shows up in town, you'll recognize that person and be able to take him or her on.

We've published a two-part article called Understanding Big Data. Please click on the titles below to be taken directly to the articles.

Part one: Cutting through the Hype
Key points
Definition of Big Data
What Opentracker does to solve this problem
An endless stream of data
Tsunami of analytics
Some examples – Big Data in action
Outsourcing data management - IaaS
 

All the data.
All the time.

That pretty much sums up The Age of Big Data in which we now find ourselves. Organizations that learn how to make use of the data will prosper.
There are datastreams being generated by all the ways we are connected to the internet.

This data is being collected and stored, although there is too much of it to organize, so it's CRAP (create, replicate, append, process) as Charles Fan calls it; "generated by machines, coming in large quantities at high velocity."

Tag and add notes to Visitor Profiles

We are very pleased to finally release User-Tagging, which is now available.

User tagging allows you to actually edit the Visitor Profiles for each and every visitor with a simple mouse click.

Watch a video that demonstrates how easy it is.

Qualified Lead Identification.

“Mail me a list of all companies who visited my website every week.”

Do you have a Sales Team or a person who follows leads? Now you can give them a list of Companies and Visitors who came to your website looking for something.

Opentracker distributed databases not affected by AWS power outages

Summary

Server issues impact our ability to provide services. Our work to safeguard against catastrophic events has led us to build the distributed data-driven architecture described below. The result is the failsafe qualities which are needed to drive best-of-breed solutions.

Over the past months, there have been several outages at AWS (Amazonʼs web services) the largest cloud service in the world. (http://venturebeat.com/2012/06/29/amazon-outage-netflix-instagram-pinter...)

There is a tremendous movement towards advertising and presence on social media platforms. Facebook recently announced a billion monthly users who have generated more than a trillion likes. Read the BBC story here.

Accordingly, advertising patterns are changing. More than 20% of US online advertising is now on social media. This is unsurprising, as advertising follows people. If the eMarketer figures are to be believed, up to $8 billion will be spent on social media advertising this year.

Top Sites feature in Safari generates pageview(s) by repeatedly loading indexed sites

We've noticed that the Top Sites feature in Safari sometimes generates a pageview when Top Sites are displayed. We confirmed this by noticing that we were "generating" visits and pageviews (clicks) to a site that we were not visiting.