The online digital world is changing. Millions of smartphone and tablet users are joining the mobile web as we speak, Their behavior is very different from web users, and so are their engagement patterns.
Opentracker has been closely watching this trend and meanwhile we've build a new, cloud-based, infinitely scaleable analytics platform. This platform moves away from visitors, page-views and clicks, and is based on Users, Sessions and Events.
Together with 2 new Open-source libraries for Android and iOS, it is now very easy to log, measure or capture any event that happens on your app. Together with our reporting interface that is known for its simplicity and ease of use, we think its a must-have for any app, big or small.
As user behavior and experience is central to your success. This will remain our focus of the Opentracker reporting system. Whether users swipe, tap, launch or pause an app, they are central and reporting is designed to clarify user behavior/ experience at individual and aggregate levels.