Companies

Description

Use the Company report to see which pages of your website interest potential conversions, and look at individual clickstreams to decide if a follow-up is required.

This report lists all known companies and organizations from which people visited your site. The report can be filtered by entering a company name into the search field, located in the Options bar.

Using the calendar, you can select any date range required. The date range is then displayed top right in the Options bar as the ‘selected period’.
The columns in the table are; No., Company/ organization (click for search), Graph, Visitors, Visits, Avg. pv/ v, Percentage.

Avg. pv/ v. means average pageviews per visit. This is a method of measuring Traffic Quality; in many cases, the better quality the traffic, the more time they will spend on your site. For example if you are trying to decide between purchasing traffic from two separate sources, and one source delivers traffic which looks at 1-2 pageviews on average, and another looks at 5-7 pages, then the decision is easier to make.

Definition

The Companies report displays all visits to your site filtered by company or organization.
Visually, the report is made up of a list of all companies and organizations from which visits were identified, in order of popularity.
There is a column entitled ‘visitors’ – by clicking on any number in the visitors column, the report also provides a link to clickstreams of visitors from that company

The definition of a “company” is an organization which manages its own connection to the internet, but is not a commercial ISP or host. Examples are commercial companies or businesses, universities, and government agencies.