Jump to Navigation

PPC

Google Adwords Not Separated from Organic?

Although one website I'm tracking has had Adwords campaigns on it, when I look at the "Source? Overview" there is no mention of a PPC campaign.

Two questions:

1. The organic results are showing the combination of organic AND PPC?

2. There is no way to separate them one the Adwords campaigns have already run? I've seen that you can separate them, but that is when the PPC campaign hasn't even started.

You've Got Data - PPC Search Terms

In this article we focus on the importance of updating your PPC campaigns on a regular basis. This is one way to remain competitive on the internet. Your search term data is very useful for this.

You may also find this article on Choosing Search Terms interesting.

Update your PPC campaigns on a regular basis

put valuable search term data to work

The internet is built on words - here is the data from  opentracker reports that we would like to highlight:

Online advertising strategies

Step-by-step guide for taking PPC campaigns online

It's 10pm - Do you know where your ads are?
Get the most from PPC search engine vendors

In this article you will find a discussion of:

  1. Current online advertising choices and
  2. A cheat-sheet for taking a PPC campaign online

Specifically the following topics will be visited:

  • Recent developments in search engine advertising
  • Sponsored Search versus Content Network placement
  • Google, Bing, and Yahoo!
  • Terminology used by these ad systems
  • Cost and budgeting of PPC campaigns
  • Step-by-step guide for putting PPC online

Sponsored search vs. content networks

Q: Where do your ads appear?
A: You choose!

'With great power comes great responsibility' - from the first Spiderman comic book.
Search engines advertising technology puts control in the hands of advertisers. This also means the emergence of complex new advertiser choices.

Pay-per-click (PPC) advertising and campaign management

Overview of Pay-per-click (PPC) advertising and campaigns

Summarized overview Article Updated: May 2009 Questions and subjects discussed in this article:

  • definition: PPC advertising campaign
  • definition: impressions
  • PPC market leaders: what and where to buy
  • clickstream? analysis and keyword selection
  • cost-per-unit and what you should expect to pay
  • how to evaluate the traffic you purchase
  • the difference between quality and quantity
  • importance of conversion rate metrics

Pay-per-click advertising

Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet. As of May 2009, the three largest players in the market are Google, Yahoo, and Bing.

A PPC campaign lets you determine exactly who comes to your website. You only pay for clicks to your site; if a person clicks on a search engine result, link, or banner and lands on your site (aka PPP pay-for-performance advertising). If the person only sees your link, but does not click through, this is called an impression.

Syndicate content