Click through rate

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.

Official WAA definition: The number of click-throughs for a specific link divided by the number of times that link was viewed. 

Both the click-throughs and the views of the link are measured for the same designated reporting time period.

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Bounce Rate and Click-through Rate

What is Bounce Rate? (bouns rāt) n.

The bounce rate for the homepage, or any other page through which visitors enter your site, tells you how many people 'bounce' away (leave) from your site after viewing...