Landing page

The first page on which a visitor to your site lands. Technically, this is a page in your domain. Any page can be a landing page. See also glossary definition for Entry Page. Please note: the Opentracker javascript must be in the source code of the (landing) page in order for Opentracker to record activity. Otherwise the first page including the javascript will be recognized as the landing page.

WAA Definition: A page intended to identify the beginning of the user experience resulting from a defined marketing effort.