stats

Short for statistics

Analytics Reporting API

Request info, get data back, and process it.

Write your own reporting data queries:

Developers can make use of our analytics reporting API for direct access to data tables.
Use the reporting API to stream / display statistics in any portal or interface.
Pass statistics to your clients in your own customized login portal,
for example in a CMS content management system.

view stats by page

I think it would be really great if we could view stats by page. Like select a specific page in our site to view stats for...

Making stats work for you

Take-home message: generate traffic, see visitor^? behavior, respond with improvement. Work flow: 1) Benchmark your stats, 2) implement change, 3) compare traffic over time

Strageties that work: how to apply statistics

Article Navigation

Executive summary: in a nutshell
General introduction: decision-making based on stats
Getting traffic to your site
Converting traffic: desired outcomes
Act on your stats: examine and improve flow

Executive summary

Put the information to use. Formulate a goal. For example, encourage visitors to stay longer by increasing overall site stickiness. Benchmark your statistics, implement your change and compare traffic over a given period.

This is the feedback process that we recommend:

Study your statistics
Formulate a strategy
Implement your change
Measure the effects of your change
Start again at step 1

The process is ongoing and continuous.

General introduction: making decisions based on stats

Understanding website traffic and visitor behavior is crucial to any goal-oriented or business website. Manage your website and make well-informed daily decisions based on the knowledge of who's visiting and what they are doing.

Building Online Community

A How-to Guide: Using webstats to build online community

Build and measure community: Strategies to attract visitors
'Customer loyalty' - getting visitors to return
Target audience behavior: Understand your clients and community
Visualize your website as a store
Learn from traffic patterns
Content management based on traffic statistics

Building (and measuring) a community of visitors to your site

One secret of sites like Facebook, Amazon, ebay, Twitter, and Yahoo is 'customer loyalty', which means a community of returning visitors. These sites have generated trust.

To begin replicating this process for your own site, benchmark your traffic community based on the variables outlined below.