Social Media Advertising


There is a tremendous movement towards advertising and presence on social media platforms. Facebook recently announced a billion monthly users who have generated more than a trillion likes. Read the BBC story here.

Accordingly, advertising patterns are changing. More than 20% of US online advertising is now on social media. This is unsurprising, as advertising follows people. If the eMarketer figures are to be believed, up to $8 billion will be spent on social media advertising this year.

Drop in traffic conversion


A Case Study in Usability: What to do when website traffic conversion drops.

This article presents a case study in website usability. The goal of the article is to develop strategy for responding to a (sudden) drop in website conversion activity. A conversion is defined as a visitor to your website converting into a lead, client, or subscriber. In this case a conversion is when a person signs up for a free trial account.

Traffic Conversion: Return on Investment (ROI)


Summary overview

In this article, you will find information about:

  • What is a conversion rate?
  • How to improve your conversion rate
  • Conversion rates for pay-per-click (PPC) advertising
  • Conversion as a measurement of ROI
  • 'Desired actions' and 'shortened paths to actions'
  • Drop-off points and leaks

Return on Investment (ROI)

Just like a brick-and-mortar business, a website needs careful management to ensure commercial success. Content management decisions should be based on web metrics, not guesswork. Setting measurable business goals and monitoring progress will help you to build a website that generates revenue.

Your website conversion rate tells you how many of your visitors are being ‘converted’ from visitors into clients, customers, leads, or subscribers.

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