Clickstream or clickpath analysis


Summarized overview

In this article you will find discussion and technical definitions of:

  • Clickstream analysis
  • Interactive clickstream graphing

And information about:

  • What a clickstream will tell you
  • How to use clickstream analysis to improve your site
  • Why analyze clickstreams
  • Questions that clickstream analysis can answer
  • Opentracker clickstream tool
  • Tracking individual clickstreams

What is clickstream analysis?

Clickstreams, also known as clickpaths, are the route that visitors choose when clicking or navigating through a site.

A clickstream is a list of all the pages viewed by a visitor, presented in the order the pages were viewed, also defined as the ‘succession of mouse clicks’ that each visitor makes.

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