Bounce Rate and Click-through Rate


Summarized overview

In this article you will find discussion and definitions of:

  • Bounce rate
  • Click-through rate

You will also find information about:

  • What bounce rate will tell you
  • Why bounce rate is important

And, how to use bounce rate to:

  • Improve your site
  • Measure the effect of content changes

What is Bounce Rate? (bouns rāt) n.

The bounce rate for the homepage, or any other page through which visitors enter your site, tells you how many people 'bounce' away (leave) from your site after viewing one page.

So, if the bounce rate from your homepage is 30% (which is relatively low), that means that 30% of your visitors ‘bounce away’ from your homepage.

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