DMAs Designated Market Areas
A list of Designated Market Areas (DMA) which your visitors come from. The DMA code contains metro regions in the US based on TV demographics.
The DMA - designated market area report displays all visits to your site filtered by DMA.
Visually, the report is made up of both a graph and a table (list) of all DMAs from which visits were identified, in order of popularity.
DMAs have (only) been defined for North America/ US.
DMA: Designated Market Area. There are 210 official DMAs in the U.S. Each DMA is rated 1-210 in size, based on total number of TV households and the percentage of the entire U.S. market place. So, for example, Baltimore represents 1,083,030 TV households and 1%, of the entire U.S. market.