Opentracker.net forum

[otadmin]

Search terms, also referred to as keywords, are the words, terms, and phrases that visitors use to find your site. Since adding the phrase ‘search terms’ to our Google Adwords campaign, we have had a lot of traffic at Opentracker.net come through looking to research and learn about search terms. Visitors type in things like:

‘search terms and strategies’
‘search term tracking’
‘best search terms’
‘top 50 search terms’
‘search term suggestions’
‘popular search terms’
‘search terms count how often each word is typed’

What are theses visitors looking for? The questions these visitors are asking are:
Which search terms do I need to use to publicize my website?
Should I pay for search terms?
How do I figure out what are the most direct words that will lead traffic to my site, and also lead people to what they are looking for?

We have developed a function to answer these questions as best we can. The most direct way to get an overview, and understand what search terms are being used, is to login to our demo and look at our list of Top Search Terms: http://www.opentracker.net/opentracker_ ... ywords.jsp
This will show you all the search terms that visitors have typed in and used to find Opentracker.net. The search terms are listed in order of popularity, and the chart shows if they are increasing or decreasing over time. There is a calendar you can use to specify the period you are interested in.

This will give you an overview of our sector of the internet; hit counters, web stats, visitor tracking, click-stream analysis, etc.

Our focus however, is on individual click-streams. Therefore, when we are trying to understand what people have in mind when they are surfing, we examine their individual click-streams, based on the search terms that they used to find Opentracker.

Therefore we have designed a function that classifies visitors according to their search terms, called Recent Visitors : Search Terms, which you can see if you login to our demo: http://www.opentracker.net/opentracker_ ... arches.jsp
This function lets you see exactly how a person who typed in a specific search term navigates through your site. For example, we might see that a person who typed in ‘free hit counter’ went directly to pricing and navigated away from our site. If this happens repeatedly, we go into our Google Adwords campaign, and we delete the word ‘free’ from our search terms, so that we get fewer visitors looking for free hit counters. This is only a very simple example. More specific examples involve determining why traffic is or isn’t following a certain path or click-stream through your site.

We suggest that you login to our demo and take a look. The best way to find out what search terms are the most appropriate for your site is to install our code and record all the search terms used to find your site. That’s why one of our campaigns is called ‘stop guessing. now you know.’