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A privacy statement for your website

2 replies [Last post]
Anonymous

I have been working on a privacy statement for our web site. Since Open tracker uses cookies to store information I have been working with the support staff at Opentracker to come up with a generic statement that could be used on any site the wishes to have a privacy statement. Thanks to the staff at Opentracker for all your support. I hope others will find this useful.

http://www.mysite.com uses http://www.opentracker.net to collect and analyze traffic on our site. This information helps us understand customer interests and helps us improve our website. A cookie is used to store small amounts of information. This information is collected for traffic analysis only. The cookie does not contain personal details. Opentracker does not sell, give, or trade the statistics they store to any 3rd parties for data-mining or marketing purposes. Please visit? http://www.opentracker.net for their privacy policy.

Thanks for the help
Dan

Anonymous

Thanks for posting this Dan. I have put it in my privacy statement.

Anonymous

interesting / related post:

http://www.dmaresponsibility.org/PPG/

Taken from the above-linked page;

Consumer notification of information policies is a basic element of a direct and interactive marketer's information practices. DMA believes that all marketers operating online sites should make available their information policies to consumers in a prominent place.

[Using the above-linked page,] Webmasters and administrators can complete a questionnaire (basing their answers on their site information policies) and create a privacy policy statement to be posted on their own Web page. This tool has been developed to help marketers create policies that are consistent with The DMA's Privacy Principles for Online Marketing.

Privacy Policy Tips: Keep It Simple.

Make the policy easy to read, easy to understand and easy to find on your Website.
Promote your policy internally in employee communications. Consumers are concerned about this issue, and your employees should know how your company responds to those concerns.
Promote your policy with key stakeholders, including customers, investors, contributors, and policymakers. Privacy policies put consumers in charge of their information.
Update your policy as needed to stay current with changes in your business.