Our Conversion and ROI reporting system lets you see:
a) all your traffic sources and
b) ROI and conversion for defined goals
Normally speaking, traffic sources are external. In other words, you purchase or generate traffic from external 3rd-party sources. You are then interested in which sources generate the most conversion.
Equally important can also be which banners/ pages within your site lead to the most conversion.
Therefore, we have just built / released the ability to track internal site referrals / traffic sources. This is a type of A to B tracking.
So, for example, on your site you have banners on several pages leading to your sign-up page. You want to know which banner performs best. You add a source= piece of information in the link from the banner and Opentracker will show you conversion rates for each banner. A being a banner and B being the signup / conversion page.
For complete documentation on measuring internal goals please see this forum post, and scroll down past the first post:
http://www.opentracker.net/forum/conversion-reporting-and-roi-creating-g...
For complete documentation of Conversion and ROI Reporting, please click here:
http://www.opentracker.net/content/roi-conversion-start-intro