What is being measured?

• Traffic Reports and Trends
• Top lists
• Technical data

• Visitors
• Most recently requested
• Geographical data

Traffic reports and trends

• Traffic summary
• Page views
• Visits
• Visitors
• New & returning visitors
• Pages viewed per visit
• Reloads
• Hourly
• Daily
• Weekly
• Monthly
• Bounce rates
• Click-thru rates

Monitor visitors

• Online visitors
• First-time visitors
• Returning visitors
• Referred visitors
• Duration of visit
• Clickstream / Click path
• Time viewing page
• Entry page
• Exit page
• Exit links
• Referring site
• Referring search term

Top lists

• Top requested pages
• Top requested files
• Top requested directorys / paths
• Top search engines
• Top search keywords
• Top referrers
• Top exit links
• Top exit pages
• Top entry pages

Most recently requested:

• Pages
• Files
• Search engines
• Search keywords
• Referrers
• Exit links
• Exit pages
• Entry pages

Technical data

• Browsers & versions
• Operating systems & versions
• Screen resolutions
• Screen colors
• Routers
• Domains

Geographical data

• Countries
• Regions
• cities
• DMA-codes
• ZIP / postal codes
• Telephone area codes
• Continents
• Subcontinents