Opentracker key features

Real-time Visitor Monitor

Enhanced clickstream analysis. Explore visitor clickstreams live on a real-time graphical interface.

Interactive report which presents Recent & Online Visitors table. This table is a list of the most recent visitors to your site. Each individual is represented as an icon. By clicking on an icon you will see the full clickstream of the visitor through your site, dating back to their first recorded visit.
You will also see a complete Visitor Profile. The profile presents full visit details, such as all pages viewed through time, first recorded entry and search term used. Full technical details, such as ISP, browser, operating system (OS), etc, are also presented. (read more...)

Track Unique Visitors

Track unique visitors over long periods of time. Track first-time and returning visitors.

Through the use of cookie technology, Opentracker is able to track the same visitor to a website over long periods of time. Whenever a visitor comes to a site, we check if that visitor is a new or returning visitor. If the visitor is returning, all clicks that they make are added to their lifetime clickstream history. When a report is generated for you site, for example, 6 months back, we check through each month to see who returned. In this way we make sure nobody is counted twice. (read more...)

Your entire dataset of all recorded visits to your site is used to compile traffic reports.

This information is presented to you in the form of reports which tell you how many unique visitors came to your site for any given period.

Search Term Analysis

Track, record, and analyze search terms used to find your site. Complete list of terms ordered by popularity through time.

See a list of all search terms used to find your site. We maintain a list of more than 300 recognized search engines which is continually updated. For every search originating from a search engine, we present you with ‘the page before’. This means that you are able to see the actual results which led a visitor to your site.
All search terms used are compiled into a list of top search terms. See a list of the most recent visitors to your site, by search term, and explore their clickstreams. (read more...)

ROi / conversion: all online advertising in one report

See all your online advertising results with ROI

Conversion reporting is an ROI tool which allows you to keep track of all your online advertising and PPC spend in one place. This tool has been the most requested feature at Opentracker and so it has been built.

All incoming traffic sources (referrers) are automatically recorded and included in reports; search engines, 3rd party links, banners, online advertising, PPC campaigns, blogs, etc. That means that you can login and see all traffic to your site filtered by referrer.
(read more...)

Detailed Referrer Reports

Top referrer and search engine lists. We bring you the "page before". See actual search results page, one click before your site.

Top referrer list shows where all traffic is referred from. Based on pop music chart: report shows how popularity of any referrer changes through time. Did visitors type/bookmark your site, or find you through a 3rd party? Referrer info tells you your best (and worst) traffic sources. Use the info to determine how successful your various campaigns are. Monitor individual referrals; are referrals from one particular source more valuable to your business? (read more...)

Share Information With Ease

Add colleagues as users. Add clients & their sites. Download reports into MS Excel or CSV format.

Extensive user management system lets account administrators login and add users & set individual permission levels. Add clients, colleagues, and managers. Password-protected statistics can be accessed from any internet connection. Makes tele-commuting easy. Timezone independent system designed for multi-national applications and business travel.
Share information easily – create temporary or permanent access for anybody. Easy to read reports and tables mean that your colleagues will understand the numbers. No hassle with generating and presenting reports.
Downloadable reports – into Excel (Office 2000).

Simple to Install

Intuitive & User-friendly. One line of code to add to your pages. Start tracking in minutes.

Unlike many tracking systems, we provide you with one unique line of html code – the same code to be used for every page that you wish to track.
This makes for easy implementation – the only task which requires any technical know-how. Place the code on every page that you wish to track.
A step-by-step guide which covers all major html editors is available for download. After performing this single task you are able to login and look at your traffic.

See Country, Company/ ISP

See which companies visit your site. Detailed reports show all traffic by country of origin.

Every visitor clickstream is presented with a Visitor’s Profile, containing the country of origin of the user. The visitor’s ISP + IP address are also presented, along with a hotlink to the ARIN IP Lookup database.

Many large companies, municipal governments, and universities handle their own internet services. These companies, government agencies, and universities appear directly in your visitor stats.
For example, see that visitors have come from MSN, IBM, HP, etc.

drill-down demographics

Access highly detailed demographics for North America such as state, city, DMA, ZIP code, & telephone area code.

This data provides you with detailed marketing and analysis information. For example, DMA is direct market areas, the areas used by various industries to plan marketing campaigns. The interface that we have built allows you to drill-down from continent, and sub-continent, right down through state, city, etc, and generate pie charts for all data.

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Additional features

What is being measured?

For a detailed list of all data recorded and processed into reports Click here

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