A conversion happens when a visitor or user from a specific Source completes a Goal.
Conversions: The total number of visitors who "converted": reached a defined goal.

Official WAA Definition: A visitor completing a target action.

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Content Type: Article

Goal-oriented User Behavior

Visitor Goals

Take-home message: visitor website behavior is goal-oriented. People who visit websites are usually trying to accomplish something. Your job if you work on a website is to facilitate this. There are some essential questions...

Content Type: Article

Traffic Conversion: Return on Investment (ROI)

Return on Investment (ROI)

Just like a brick-and-mortar business, a website needs careful management to ensure commercial success. Content management decisions should be based on web metrics, not guesswork. Setting measurable business...

Content Type: Article

Drop in traffic conversion

A Case Study in Usability: What to do when website traffic conversion drops.

This article presents a case study in website usability. The goal of the article is to...

Content Type: Report page

Source overview

This report shows you all sources of traffic to your website, and divides the traffic into PAID and ORGANIC. 
For every source, you can see the search engine name (if its a search engine) and the search term. So, for example, you can see...

Content Type: Report page

Goal overview

Use the Goal overview report to see which sources are best at referring traffic that converts to your site. FIlter the information by Paid or Organic traffic, and by source; search term, search engine, campaign, mailing, newsletter, banner, etc...