What is Conversion?
Conversion Reporting or Return-on-Investment (ROI) has been the most requested feature here at Opentracker for a couple of years.
Like the philosophy that governs Opentracker itself, we are sticking to basics and keeping things as simple as possible.
The system is designed in order to allow you to measure the success of your efforts to bring and convert traffic to your website.
The specific variables are;
- The number of visitors who convert and
- The monetary values that you edit into the system.
Once you have set up your interface by creating goals and adjusting your existing advertisements you will be able to create reports which filter all incoming traffic by goal and source.
In these pages you will find the resources necessary to orient yourself to use the Conversion Reporting system.
The first steps are explained here;
- The creation of goals in the Opentracker Conversion Reporting system
- Deployment of destination urls in PPC campaign management systems (ie Yahoo!, Google, Bing).
There is a feature which allows you to comment on the documentation here. Please feel free to flag / comment anything that is unclear here, and/or request clarification.
http://www.opentracker.net/forum/conversion-reporting-and-roi-creating-g...
The link above will take you to a step-by-step guide for implementation. It is the fastest way to get started.
In a nutshell:
There are two basic components which require action at your end. They are 1) that you edit the Destination URLs directly in your campaigns, for example in Adwords, to tell us where the clicks come from and how much they cost, and 2) that you define the pages on your website that are your goals, so that we can report to you specific referrers? & conversion rates per goal.