Robust new reporting system delivers cloud-driven website audience measurement; using technology developed by Facebook, it is now possible to measure and analyze millions of visitors and page views from minute to minute.
AMSTERDAM, April 6, 2011 — Leading web analytics company Opentracker is pleased to announce the release of a real-time scalable analytics solution. The robust new reporting system delivers cloud-driven high-traffic website audience measurement.
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With this technology it is now possible to measure and analyze millions of visitors and page views from minute to minute. In essence, this creates the ability to think and react in real time. Decisions can be made based on what is happening, while it happens. This new service utilizes cloud-processing models used by Twitter, Google, and Amazon.
Who will benefit from this technology? Top-ranked Alexa sites, news outlets, web portals, sports broadcasters, social networking sites, and any sites with high traffic. The reports are useful for monitoring traffic spikes, such as during the airing of popular broadcasts.
“Put bluntly, if editors see what people are looking at, they can deliver it better and faster. Advertising and content can be managed very efficiently,” said Eddie Moojen, CEO of Opentracker.net.
The tool is based on technology originally developed by Facebook, and now managed by Apache.
Click through to Opentracker for more information and a Case Study.
Demand for the technique came from the fact that current analytics providers only support high traffic with data sampling and minimum 24-hour delays, limiting usefulness for real-time decision-making. Both of these challenges are overcome with Opentracker’s new solution.
“If your business wants to be faster and more informed than competitors about web traffic, this is a potential game changer,” says Utku Can Topcu, lead developer on this new technology. “This feature enables flexible, snap decision-making based on real-time data.”
Content and advertising managers can benefit greatly from this development, as they can serve content and manage campaigns based on emerging traffic patterns.
Change is fast becoming the only constant in an increasingly dynamic Internet. Opentracker.net is building the tools needed to understand change.
With 10 years’ experience in website tracking and statistics innovation, Opentracker continues to pioneer technology and growth in software. The company’s hallmark is simple, intuitive, and easy-to-read reporting interfaces.
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