Jump to Navigation

marketing

Website Market Position

The goal of this article is to stimulate growth and change on your website.

Understanding your website and business environment

In part one of Change Creates Growth we promised practical tips for increasing traffic in current internet conditions (characterized as Web 2.0).

To provide tips specific to your website we have developed a worksheet: a series of questions you need to ask. The answers will help determine your needs and choices.

Article navigation

Executive summary
Web 2.0 - new business models
Study your market sector
Trendwatch: why do big companies buy small companies?
Staying competitive

Executive summary: in a nutshell

The goal of this article is to stimulate growth and change on your website.

In Web 2.0 spirit we compiled a list of the best resources we found on subjects covered here. The resource list is located in the worksheet linked below.

You will also find a list of links to websites that provide insight to these issues.
Click here to proceed directly to the worksheet.

General introduction: Your internet market sector

Study statisics for your sector of the internet. An analysis of your environment will help you plan, for example where to advertise :: go where people are. Ask why people are going where they go and determine if there is overlap with what your website does. Incorporate information about your environment into your strategy. How does your website fit in your market sector? How do you stack up to the competition?

Website Market Worksheet

A worksheet for planning traffic growth

Best Practices - How to Increase Website Traffic   In the spirit of "Your Website is a Business" we have compiled a list of the best resources we could find on subject of practical ways to increase traffic covered in the article Website Market Positioning. Here is a worksheet you can use to learn about your website environment. You will also find a list of links to websites that provide insight to these issues.

A worksheet for planning traffic growth

This article is part of the series Change Creates Growth. This article addresses our goal to provide practicle tips for increasing traffic in current internet conditions.

The worksheet below is made up of questions. The answers will help you develop a roadmap for planning your website and business growth.

Syndicate content